Archive for April, 2009
Eco-confession: Although we drink perfectly safe and tasty tap water out of our environmentally-friendly water bottles 99.9% of the time, there are still times we slip and grab a bottled water instead. Call it convenience, call it poor judgment, call it rebellion … fact is, once in a while it happens.
Thank goodness for Boxed Water Is Better to help make our occasional tumbles off the Earthkeeper wagon less egregious.
The Michigan-based company describes itself as “part sustainable water company, part art project, part philanthropic project.” Drawing on a traditional milk carton for inspiration, the Boxed Water folks designed a container made from 90% renewable resources that is shipped flat and filled only as demand is created. (As a frame of reference, the amount of flat unfilled boxes that fit in 5% of the space in a truckload would require about 5 truckloads if the containers were glass or plastic bottles.) After consumption, the boxes can be broken down to their original flat state and are recyclable in most areas.
Better still, once this start-up company finds its footing, it pledges to donate 20% of its profits to foundations for world water relief and reforestation.
We’ll drink to that.