Archive for August, 2009

Sustainability on the Big Screen

As if Earthkeeper hero Cate Trotter doesn’t have enough on her plate, what with uncovering all the hottest green trends and scenes in London, her latest green vision involves creating a film about sustainability, to further inspire people to live more sustainable lives by showing them exactly what those lives would look like.  Think An Inconvenient Truth … only with a lot more optimism.

Given Cate’s passion for the mission and the power of film, we’re betting this is an idea that could really fly.  But to get it off the ground, Cate’s looking for some help from her fellow Earthkeepers.  Specifically:

  • Do you know someone who might be interested / able to make such a video?
  • Do you have any business world friends who might be willing to “sponsor” (ahem, bankroll) the project?
  • Do you have any NGO or government body contacts who might want to take on such a project themselves?

If so, please let Cate know directly, or feel free to leave your info here.  If you don’t have the connections but still want to help, consider forwarding or tweeting this post to get others out there excited and enthused about the idea.  And, if you’ve got other suggestions on how Cate might bring her great green idea into reality, by all means let us know.

White is the New Black

When we’re not busy getting rid of the bottled water, Earthkeepers at Timberland’s corporate headquarters are watching (and listening to) environmental impact being made on our 150,000 square foot roof.  We’re in the midst of some much-needed building renovations – most designed to help make our dated facility more energy- and cost-efficient.  And we’re working, literally, from the top down.

White roofs are all the rage these days, and with good reason: simply changing the color is easy and affordable (when you’re redoing or putting on a new roof anyway), and by reflecting the sun’s heat instead of absorbing it, white roofs help to keep a building cooler … reducing the need for air conditioning, reducing energy costs, reducing CO2 emissions.  

Over the past few weeks, our renovation crew has been vacuuming off the old ballasted roof material (rocks) and removing the black rubber roof to make way for our new Energy Star white reflective roof: 

By replacing our old black roof with this shiny new white one, we’ll be able to reduce our energy costs by an estimated 20 percent, and further reduce our carbon emissions.

An added bonus?  This white stays fashionable all year round.