Archive for 2010
Looking back on 2010 and all that I’ve seen in our products and our company, all I can say is Timberland is certainly poised to be the #1 outdoor brand on earth! In every one of our product categories, I truly see a purpose and place for every design.
Even with our casual shoes we still keep performance in mind using technology from our outdoor performance products. We understand that customers want beautiful shoes that are built to last, sustainable and equip them to make the most of their outdoor experiences. Whether you’re hiking a mountain or taking a stroll in the park, Timberland’s got you covered…literally!
New technology allows for completely waterproof footwear that doesn’t sacrifice style for performance. Check it out:
And it gets even better. Our products are created with Mother Nature in mind…from the ultra comfortable and sleek Earthkeepers line that focuses on creating a shoe from recycled materials, to our continued commitment to protecting the outdoors, we show that we are a true eco-conscious company that talks the talk AND walks the walk!
Stay tuned to see what we’ve got planned for 2011!
More boot love (and a request for our product team) from our customer email box:
About 5 years ago I fell in love with a pair of your patchwork boots and received them for Christmas. I absolutely LOVE my boots and EVERYWHERE I go… for the past 5 years I get stopped at least 5-7 times in stores from total strangers asking me where did I get my boots!!! We got them in Atlanta!! But you all do not sell these anymore and I think that is a big mistake. I could probably put them on EBAY and get a high price. I am serious. Please bring these boots back to the market for consumers and your company. They are loved.
Thank you and a Very Merry Christmas,
Crystal in North Carolina
Anyone who has ever felt emotional about a pair of shoes (it’s not just me … right?) will appreciate the latest customer note from our inbox:
This Christmas, I will be celebrating my third anniversary with my favorite boots… a pair of knee-high Timberlands. They are the best pair of boots I have ever had. I get compliments on them all the time, even in their old age, and I have repaired the zipper just one time. Their durability, unique but simple style, and reliability are the qualities with which I am having this love affair.
This is just a note to say, thank you. Though I will be ever so sad when they are finally put to rest, I am thinking next year, I look forward to buying a new pair just like ‘em from you folks. Although I am of modest means, I will return to Timberland whenever possible for my boot needs.
Sara in Oregon
There’s nothing like adding a little more stress to the holiday season, but if there’s a way to do it, I’ll find it. So, it’s only fitting that I would suggest giving some additional thought before racing through a veritable tree drive-through and getting a cut tree. I should have thought about it years ago, but honestly, it just never occurred to me that there was such a thing as a fake tree. I grew up in Michigan where pine trees are plentiful and the only choice was to cut it from your yard or buy it from a tree farm.
Is it ok to buy a tree that’s grown on a tree farm for the purpose of decorating your home during the month of December? In the early 1900s the debate was a hot one, but surely there’s new thinking by now. Is it better to buy a fake tree that would very likely made out of plastic, contain PVC and be imported from China? If it’s true that 1-3 seedlings are planted the following spring for every one Christmas tree harvested then cutting one seems ok, but maybe neither is a good choice from an environmental standpoint…
So, there’s another option – a potted tree. Gosh, it seems obvious, doesn’t it? Buy the thing in the pot and treat it like any other Christmas tree (ornaments, water, etc.), care for it over the winter as any other house plant and give it a permanent home in the backyard when you start to think about your daffodils. If you’re really going for it, then find an organic tree farm.
Photo courtesy of TreeHugger.
I realize an article on planning for Christmas that comes out in mid-December is like the Food Network doing a segment about turkeys on Thanksgiving Day, but join me next year, won’t you? This is my personal campaign to raise awareness for option #3, the potted tree! I’ll begin the campaign in 2011 — along with a resolution to eat better and exercise.
Just kidding about that last one.
This is precisely why I pretend not to know how to use our lawnmower — for safety’s sake. From our customer email archives:
I wanted to contact Timberland regarding an accident I had last week. I was mowing my lawn and tripped while pulling the mower backwards. I fell on my backside and in the process pulled the running mower onto my right foot. Fortunately for me, I was wearing my Timberland Pro steel toe slip-ons. The blade shaved a bit of the sole, then the seam between the sole and the steel toe, then struck the steel toe itself.
The bone in my big toe is crushed and my foot is badly bruised, but I feel very fortunate since I could have lost part or most of my foot.
Thanks for your product!
Kevin from Minnesota