Archive for December, 2010
I have a confession to make. I became a coffee drinker a few years ago, after my kids were born and I couldn’t string together full sentences after a short night. Coffee quickly became a necessity in an attempt to reverse the blinding affects of full time work and new parenthood. Despite the fact that I spend my professional time carefully telling the story of a company committed to environmental stewardship, I couldn’t make a simple transition in my personal life: I was using a paper coffee cup almost every morning.
Now, there are practical reasons, of course. I needed the coffee on the way in to the building (because I was a harried mess having just dropped off the kids and probably wasn’t early for anything) so couldn’t go to my office for the ceramic cup (a drawer full of them!). And the Gorge (Timberland’s outdoorsy-named company cafeteria) provided a reusable mug, but it was smaller than the paper cup – and lacked a top. I did try. On several occasions I’d announce, “This is the day I’m going green, all the way”! (Lest you think me a complete slacker, I recycle everything, use organic lawn care, am a member of a CSA, etc.). But I’d have a shot of coffee left by the time I made it up the stairs to my office, clearly undermining the purpose of getting the caffeine in the first place. Never mind that I’d use 10 paper napkins to clean up my spills along the way….
I’ve tried the traditional travel mug – the one that always seems to smell like old coffee and has that plastic flip top thing that always drips or drops on my nose. And, I’m not actually traveling anywhere so I don’t need it to be so … well … durable and plastic feeling.
I’ve intentionally left this daily paper cup outside of meeting rooms if I knew I’d be in the company of one of our more vocal environmental champions (our CEO banned bottled water here, so picture how he’d react if he saw the paper cup covered with that paper sleeve that keeps your hand from burning; he’s a madman and he probably signs my checks!). So clearly, I understand I’m making a bad choice … but I keep on doing it anyway.
What is it about human beings that allows us to continue to do something we feel guilty about? In this case, could it be as simple as I didn’t like the way the other cups looked or felt? I’m lazy?
It seemed a no-win — until now. I’m in love. I was in Walgreen’s looking for holiday decorations when I came across a ceramic cup with a rubber lid. It looks just like its paper peers! It’s got some heft to it, is dishwasher safe, and isn’t so big that it looks like one of those Big Gulp things from 7-Eleven or a child’s sippy cup. It’s possible that I’m arriving late to this game and everyone has already discovered this amazing invention, but I’m not shopping for holiday garland that often, so it’s new to me. Did I mention that it was less than $10?
Bottom line, I guess, is that most people are doing the best they can – little by little. We make baby steps every day and I don’t think we should feel guilty for that (but I know I should have gotten to this cup thing much sooner). We should feel good about the changes we do make, and some of them are darn big. Imagine if someone reads this and stops using a paper cup every day. If you’re that person, let me know and I’ll buy you one of these great cups.
More confessions coming soon….
Timberland is excited to be heading back to Park City, UT next month as the Official Footwear and Outerwear Sponsor of the 2011 Sundance Film Festival for the 3rd straight year. We love Park City, we love the festival … and we want to share the love with one lucky winner!
Want to get in on the action?
Submit a photo of your Timberland boots in the outdoors through the Timberland Facebook page (photos should be JPG, 3MB or less). Include a short story or description — the more thoughtful and creative, the better your chance to win.
Photo entries must be received by 11:59pm ET on Wednesday, December 22, 2010. The winner will be selected by super-official Timberland judges and announced in late December. And as a special incentive, we will give a pair of Timberland® Earthkeepers™ boots to the top 10 vote recipients on the contest leaderboard at the end of the contest.
What’s up for grabs?
The winner will receive round trip airfare for two (2); a 5-night stay at the Park City Marriott (one room, double occupancy) Jan. 21-Jan. 26, 2011; 2 pairs of Timberland® Earthkeepers™ boots and $400 in Gift Cards for Timberland® gear; $1,000 in spending money; a Flip camera to capture all the excitement; tickets for 8 film screenings at the festival; and 2 lift tickets to Park City Mountain Resort.
Send in your pic and pack your bags! More info and all the fine print on the Sundance Sweeps can be found here on our Facebook page. And stay tuned for photos, videos, news and occasional gossip from the Timberland Sundance team here on the Bootmakers Blog.