Archive for 2010
I have a confession to make. I became a coffee drinker a few years ago, after my kids were born and I couldn’t string together full sentences after a short night. Coffee quickly became a necessity in an attempt to reverse the blinding affects of full time work and new parenthood. Despite the fact that I spend my professional time carefully telling the story of a company committed to environmental stewardship, I couldn’t make a simple transition in my personal life: I was using a paper coffee cup almost every morning.
Now, there are practical reasons, of course. I needed the coffee on the way in to the building (because I was a harried mess having just dropped off the kids and probably wasn’t early for anything) so couldn’t go to my office for the ceramic cup (a drawer full of them!). And the Gorge (Timberland’s outdoorsy-named company cafeteria) provided a reusable mug, but it was smaller than the paper cup – and lacked a top. I did try. On several occasions I’d announce, “This is the day I’m going green, all the way”! (Lest you think me a complete slacker, I recycle everything, use organic lawn care, am a member of a CSA, etc.). But I’d have a shot of coffee left by the time I made it up the stairs to my office, clearly undermining the purpose of getting the caffeine in the first place. Never mind that I’d use 10 paper napkins to clean up my spills along the way….
I’ve tried the traditional travel mug – the one that always seems to smell like old coffee and has that plastic flip top thing that always drips or drops on my nose. And, I’m not actually traveling anywhere so I don’t need it to be so … well … durable and plastic feeling.
I’ve intentionally left this daily paper cup outside of meeting rooms if I knew I’d be in the company of one of our more vocal environmental champions (our CEO banned bottled water here, so picture how he’d react if he saw the paper cup covered with that paper sleeve that keeps your hand from burning; he’s a madman and he probably signs my checks!). So clearly, I understand I’m making a bad choice … but I keep on doing it anyway.
What is it about human beings that allows us to continue to do something we feel guilty about? In this case, could it be as simple as I didn’t like the way the other cups looked or felt? I’m lazy?
It seemed a no-win — until now. I’m in love. I was in Walgreen’s looking for holiday decorations when I came across a ceramic cup with a rubber lid. It looks just like its paper peers! It’s got some heft to it, is dishwasher safe, and isn’t so big that it looks like one of those Big Gulp things from 7-Eleven or a child’s sippy cup. It’s possible that I’m arriving late to this game and everyone has already discovered this amazing invention, but I’m not shopping for holiday garland that often, so it’s new to me. Did I mention that it was less than $10?
Bottom line, I guess, is that most people are doing the best they can – little by little. We make baby steps every day and I don’t think we should feel guilty for that (but I know I should have gotten to this cup thing much sooner). We should feel good about the changes we do make, and some of them are darn big. Imagine if someone reads this and stops using a paper cup every day. If you’re that person, let me know and I’ll buy you one of these great cups.
More confessions coming soon….
Timberland is excited to be heading back to Park City, UT next month as the Official Footwear and Outerwear Sponsor of the 2011 Sundance Film Festival for the 3rd straight year. We love Park City, we love the festival … and we want to share the love with one lucky winner!
Want to get in on the action?
Submit a photo of your Timberland boots in the outdoors through the Timberland Facebook page (photos should be JPG, 3MB or less). Include a short story or description — the more thoughtful and creative, the better your chance to win.
Photo entries must be received by 11:59pm ET on Wednesday, December 22, 2010. The winner will be selected by super-official Timberland judges and announced in late December. And as a special incentive, we will give a pair of Timberland® Earthkeepers™ boots to the top 10 vote recipients on the contest leaderboard at the end of the contest.
What’s up for grabs?
The winner will receive round trip airfare for two (2); a 5-night stay at the Park City Marriott (one room, double occupancy) Jan. 21-Jan. 26, 2011; 2 pairs of Timberland® Earthkeepers™ boots and $400 in Gift Cards for Timberland® gear; $1,000 in spending money; a Flip camera to capture all the excitement; tickets for 8 film screenings at the festival; and 2 lift tickets to Park City Mountain Resort.
Send in your pic and pack your bags! More info and all the fine print on the Sundance Sweeps can be found here on our Facebook page. And stay tuned for photos, videos, news and occasional gossip from the Timberland Sundance team here on the Bootmakers Blog.
In honor of Thanksgiving, we asked some of our Bootmaker Bloggers to share what they’re most thankful for. Enjoy, and then please share: what are you giving thanks for this year?
I am thankful for the start of scuba-diving. This past weekend, I finished open water scuba-diving lessons. I realized how beautiful is the underwater and the damages caused by human beings… although the temperature was quite low, I enjoyed it very much! I would like to say thanks to my coach and diving buddies! Maldives, I am coming!! – Sam
I am thankful for the awareness that the world is full of wonder and awe, and that it is my responsibility to put in, not just take out. – Jeff
I’m thankful for drive-thru coffee joints especially on really cold, snowy mornings when I’m craving a pumpkin latte but I’m SO not getting out of my car. I’m thankful for the “12 items or less” check-out lines at any store, particularly over crowded grocery stores on Sunday afternoons. I’m thankful for all day Law & Order marathons when I’m home sick or just avoiding my weekend chores. I’m thankful for email, online ordering, e-banking, driving directions websites (because I get lost going anywhere) and even those pesky social networking sites. And lastly for this year’s list, I add remote controls of any kind … when I can find them. PS – I would be thankful for a remote control car starter if I had one. Hint hint. – Sarah
I am thankful for great family and all the simple things in life. – Heather
I’m thankful for the mountains that already have a few trails open for skiing – it’s that time of year! – Amanda
I am thankful for Thursday and Friday off, and that I don’t care about Christmas shopping. – Robin
I’m thankful for my wonderful family who provide unconditional love – no matter what; great friends – some of which have been in my life for over 25 years; traveling to foreign countries and seeing what lies outside of New England, and Tripoli pizza – the pizza of the Gods! – Alyssa
Do you know Steamboat’s gotten 74” of snow so far this season? I’m thankful for that. And bundling into my SmartWool layers, puffy jacket, boots, hat, gloves, and neck gaiter to attend my dog as he romps through the snow mandatorily three times a day? That too. Along with those, I give thanks for my wood burning stove, my YakTrax (the bruise on my butt gives a shout out, too), and managers moving powder morning meetings to the ski mountain. – Regan
I’m thankful for the Global Stewards who volunteer, above and beyond their regular job responsibilities, to drive our service events and CSR agenda worldwide. They make such a difference by reaching out to employees in local language to engage them in their communities. I’m also thankful for my family who remind me to pause and enjoy the moments I have with them. – Atlanta
I’m thankful the mountains are starting to open! – Devon