Archive for 2010
Warm and sunny memories to help get us through a rainy, blustery mid-November day in New Hampshire …
A hot July sun blazed down on the gang of Timberland employees making the sweltering 1.2 mile trek to a local middle school that graciously offered to host the company’s Q2 Rally. The scene, to onlookers, most likely resembled that of herd migrations seen on the Discovery Channel.
Muggy air sat heavy atop the wafting chatter as they happily racked up step counts on their pedometers. Undoubtedly for some, the walk helped them to pull ahead in the most current step challenge in which they’ll be awarded health miles and the ever so coveted bragging rights. As always in the Timberland world, the challenges are friendly, but there is no dismissing the fact that Timberlanders boast a competitive streak.
Conversation topics tangled around each other making them impossible to decipher but no doubt somewhere amongst the crowd there were discussions of upcoming service events, sharing of most recent kayaking or bike riding adventures, and exchanges of green living ideas. All of them being a central part of daily Timberland life.
Whether the choice to walk was made with a workout in mind, or as an opportunity to reduce their carbon footprint, the crowd collectively lived up to the nature of the Timberland brand and strapped on their boots … Errrr, sandals and flip flops, and communed with the outdoor world.
We get a lot of feedback from our customers … some good, plenty bad, every once in a while, ugly. In the spirit of sharing All Things Timberland here on our new Bootmakers Blog, we’ll be sharing these customer stories from time to time. (Yes, even the bad and ugly ones as long as they’re obscenity-free.) Enjoy – and feel free to submit your own Timberland product stories and comments. We just might use them!
This one came from Bryan “lucky foot” in Virginia:
I was involved in a motorcycle accident while wearing my Timberland hiking boots. I had an older gentleman pull out in front of me. The bike was totaled during the accident. The main injury that I had was to my right foot. The running board on the bike was bent upwards, folded in half and then ripped off the motorcycle.
After being rushed to the hospital, my foot was found to have been smashed and a hole was blown in the back of the heel the size of a quarter from the pressure exerted from the foot being crushed. The doctors and lawyer attribute my not having any broken bones in the foot to the boots I was wearing. When the lawyer took a look at the bike, he stated that I am lucky to just have a foot and that he had seen (similar accidents) where individuals’ feet were just severed off. I give the boot all of the credit and a little luck and even if the boots did not survive the accident, my foot did.
Thanks for producing such a quality product. Ride on.
In honor of the men and women that serve our country, we’re proud to announce the launch of Timberland’s military discount program. Effective today, military personnel will receive 20% off their entire purchase in Timberland stores (with a valid military ID). The military discount can be combined with other coupon and discount offers.
Happy Veterans Day, and happy shopping.
Are you excited about planting trees? We certainly are. So much so that in addition to the real trees we’re planting around the world, we’ve launched a new Timberland Earthkeepers Virtual Forest application on Facebook. By creating their own individual virtual forests and inviting friends to plant trees in them, members of the Facebook community are helping to get real trees planted in Haiti. So far, as a result of the Facebook community’s adoption of the application, which was launched in October, 1,762 real trees will be planted in Haiti
If you haven’t checked it out already, go ahead and do so. By either planting trees in already existing virtual forests or by creating your own forest, you can help Timberland plant an additional 1 million real trees in Haiti. It’s that simple. The more virtual trees and virtual forests, the more real trees we’ll plant in Haiti (up to 1 million) – above and beyond the ones we’re already planting there. Create a forest and invite your friends to do the same and then plant trees in each other’s forests too. Nature will thank you. Haiti will thank you and Timberland will thank you by planting more trees. And while you’re there, check out the videos that chronicle our projects in Haiti and share them with your friends. Then, share your ideas with other virtual tree planters from all around the world on the CONVERSATION tab.
We’re also working on some updates to the Virtual Forest, so stay tuned for those changes at the beginning of December.
And if you like the app, please nominate us for Most Creative Social Good Campaign for the Mashable Awards. Helping to spread the word about the Virtual Forest throughout the social media community equals more application users, which leads to more virtual trees, which means more real trees planted in Haiti. Let’s get to 1 million!
The epic battle between strong and stronger, brought to you by Timberland PRO®:
Yes, we make some tough boots. We’re also interested in helping you stay on your feet in other ways: On the Timberland PRO® website, we’ve got a job search program to help locate job opportunities based on category (construction, automotive, manufacturing, etc.) and location. And through a partnership with Contractortalk.com, we’ve got a discussion board where different contractor-focused questions and problems are covered every week. Join the conversation — if you’ve got the best answer to the “World’s Toughest Problem,” you could win a free pair of Timberland PRO® Endurance boots!