Archive for March, 2011
Selina Chan, a product manager at our International Design Center in London, shared the following service story:
Timberland International Design Centre (IDC) volunteers recently partnered with St. Barts and the Royal College Hospital in Whitechapel, London to refurbish two rooms in their Intensive Care Unit facility. The rooms were in a dire state of repair, and Timberland funded new furniture and decorating equipment to update them to a suitable decor and condition.
Our IDC Timberland team completely renovated the Bereavement Room and the Relative’s Overnight Room. The team showed true dedication and hard work to achieve the superb end result. In total, we served 97 hours collectively for this fantastic cause.
The hospital staff was both emotional and amazed at what we achieved; the results will make such a difference to the unit. In a thank you letter, the hospital matron wrote:
Without exception everyone has commented on how much more appropriate these rooms are now for relatives at what is a time of significant distress for them. I have often met relatives in these rooms in order to break bad news to them and been embarrassed by the ‘tiredness’ of the décor and furnishings and overwhelming sense of institutionalism in the rooms. Now they are bright and smart. They send a visual message to relatives about how much we value them and the contribution they make to the care of our patient and their loved ones that can now match the words we use.
Our thanks to the Timberland IDC team for their effort … and for reminding us that a day’s work can make a lasting difference to others. To learn more about Barts and The London Charity and read what they had to say about the Timberland service event, please visit their website.
“I think we’re crazy in a good way about shoes.”
Timberland’s Senior Creative Director Chris is back, talking about the inspiration our design teams draw from the great outdoors when getting ready to design a new season’s worth of Timberland products. Tromping around in the rain might not be everyone’s idea of an “inspiration trip,” but hey — we’re the outdoors people. We live for this stuff.
I’m not Irish, but I’m sure feeling it today. St. Patrick’s Day in Boston is an unparalleled experience.
No, I’m not downing Guinness at the Black Rose … I’m celebrating St. Patrick’s Day by opening the new Timberland store on Boston’s famed Newbury Street. What’s so green about a shoe store? In a word, everything. From the tabletops reclaimed from old athletic bleachers to the recycled stoneware floor tiles to LED lighting and low VOC paints, we’ve designed this store – and the ones like it that will open later this spring in New York and San Francisco – to serve as a real-life example of how we’re working to reduce our environmental footprint and operate our business more responsibly and sustainably.
Despite the St. Paddy’s Day launch and the opportunity it gives us to cleverly (or not) play up the “green” aspects of our store, our commitment to environmental sustainability isn’t a marketing tactic … it’s as much a part of our heritage as Boston itself. My grandfather started this business as the Abington Shoe Company on Camden Street, just blocks from where our new store is opening today.
I can remember my grandfather stopping to pick up sewing bobbins off the factory floor when I was a kid … as he would pick them up, he’d say, “there’s a penny … there’s a penny …” it wasn’t called recycling in his day, it was called frugality. Make the best use that you can, for as long as you can, out of what you have – not in order to save the environment, but in order to save a buck. Three generations later, here we are staring at reclaimed wood countertops and marveling at the shiny new LED light fixtures. Same value, different outcomes.
Some might argue that it would be cheaper and less complicated to design our new stores with less emphasis on the environmental and more focus on, I dunno, the actual products we’re trying to sell … but then they would be missing the point that businesses today should be doing both. We don’t have to make a choice between creating beautiful, durable products that perform and operating our business in a way that’s mindful of the environment or our impact on it. To the contrary — as an brand and a business that makes boots, shoes and gear for the outdoors, it’s in our best interest to help preserve it … and reduce our impact on it, any and every way we can. Just as every new store puts us more boldly on the map, every step we take to put our environmental values into action – from Earthkeepers products to stores designed with environmental consciousness and consideration – lends credence to the notion that businesses can and should be a force for environmental good.
In the spirit of environmental responsibility, I can do without the Dirty Water (yech) … but otherwise, the Standells had it right. Boston, you’re my home … and there’s no place I’d rather be celebrating heritage and values and all things green today.
After a long winter of hiding under woolen layers, check out the new Timberland products and hear Senior Creative Director, Chris, talk about the inspiration for our spring 2011 product line — “Under Canvas.”
Now. Who’s ready for a sail?