Archive for July, 2011

Help Us Find a NH Service Project!

On September 8th, Timberland employees, partners and volunteers will pull on our boots and make a difference in communities worldwide as part of our annual global service event, Serv-a-palooza.  And we could use your help.

We’re seeking proposals for a one day, large-scale, transformational service project for 150-300 committed and passionate volunteers within a reasonable driving distance of our headquarters in Stratham, New Hampshire.  (We reserve the right to define “reasonable” based on how well your project meets all of our other criteria!)  The winning project will further our goal of building and strengthening communities and speak to our core values of humanity, humility, integrity and excellence.

We’re grateful for the decades of community support and partnership we’ve already received, and eager to express our commitment to continued partnership and service.  If you think you’ve got a great idea for a service project that will help us leave a positive impact on your community or organization, please complete our Request for Proposal and email it to Brianne Wood.

Robert the Bottle and His Difficult Co-Star

Back by popular demand, here’s Robert — our favorite water bottle-turned-actor.  You might recognize him as the star of our “Lost Bottle” TV commercial, but we think he’s even more entertaining in behind-the-scenes interviews like this one:

Spanish Sailing Team Takes Timberland to the Seas

How’s the Spanish Sailing Team holding up in their Timberland gear?  Have a look at the highlights from the ISAF Sailing World Cup, held last month in Weymouth, England:

Get the look by shopping the Formentor and other boat shoes on our website.

Celebrating National Tree Planting Day in China

March 12 is National Tree Planting Day in China.  To celebrate, Simona Tanning (one of Timberland’s tannery suppliers) organized a group of approximately 30 employees to plant trees on that day.  The purpose was to encourage people to protect trees and our earth, and to attract more and more Simona employees to the idea of environmental responsibility and “low carbon” living.

On the morning of National Tree Planting Day, the employee volunteers went to the destination, armed with saplings, shovels and buckets.  The volunteers were separated several groups – some responsible for digging and covering the soil, others in charge of passing and watering the saplings.  Although the ground was hard to dig, everyone worked happily and enjoyed the fun of planting trees.

After two hours of hard work, more than 100 little trees stood along both sides of the road.  The volunteers were tired, but full of happiness when they saw the saplings swinging gently in the breeze.

Timberland PRO and SkillsUSA: Celebration and Service

Last month, Timberland PRO celebrated its 10th year of sponsorship at the 2011 SkillsUSA National Leadership and Skills Conference in Kansas City, MO.  The following slideshow features highlights from the week, including some of the activities that took place at the Timberland booth of the SkillsUSA “TechSpo,” and inspirational images from our annual day of service.

Our service numbers speak for themselves:

  • 200 volunteers served at the Westside Urban Orchard, one of the nation’s largest community orchards.  Their efforts will yield $60,000 in annual fruit production for the orchard.
  • 185 volunteers served at the Harvester’s Food Network, a food bank that feeds over 60,000 people every week.  Our volunteers packed up enough food to prepare 18,132 meals for the community and stuffed 1,500 backpacks to feed local children.
  • In addition to service day activities,Timberland PRO sponsored a virtual food drive with Harvesters which raised enough money to prepare 12,900 meals.

Our thanks to SkillsUSA for an unforgettable week, and for a decade of powerful partnership and impact!

Celebrating the ‘Second Life’ of Products in Poland

Wojtek Skulski is a Timberland partner in Poland who shared this story of the Young Talents Committed, an annual competition which honors young artists and their creative work:

Timberland was pleased to sponsor the annual Young Talents Committed competition in Poland this year, partnering with the Foundation for Social Communication.  The competition invited young people (both artists and amateurs) to submit their most interesting advertising concept around the theme of “the Second Life of Product.”  Competitors were free to make a short video or poster targeted at young people (16-35) which highlighted the need for responsible production and consumption of consumer goods.

Winning entries were determined by a jury which included many well known activists from Polish environmental organizations, as well as representatives of the Ministry of Environment of the Polish government.

The most interesting and creative works will be presented during the Gala Competition for Social Campaign of the Year, and we’re pleased to share some of them here:

1st place: Michal Tadeusz Golanski, “Pass It On”

2nd place: Grzegorz Layer, “The Second Life of the Product”

3rd place: Robert Swarczynski, “Do It Yourself”

In the News: Timberland Tree Planting in Asia

We’re pleased to share the following clip from Channel NewsAsia highlighting Timberland’s commitment to reforestation.  Kudos to Timberland’s team in Asia — from Singapore to the Horqin Desert in Inner Mongolia, they’re clearly pulling on their boots and making a difference for the environment!

Lighten Up in the Timberland Radler Camp

Over-packers, take heart: Timberland’s lightweight Radler Trail Camp is both versatile AND compact, which means fewer pairs of shoes in your pack and more room for other “essentials” (marshmallows are essential, aren’t they?).

The Radler features water-repellent ripstop fabric, fleece lining for comfort and 42% recycled rubber lug soles for traction. Best of all, it zips completely into itself – a must-have for hiking and camping when less gear = more fun.

Like what you see? You can shop for the Radler Trail Camp here.

Guangzhou Huiling Charity Walkathon

Guangzhou Huiling is a non-profit organization founded in 1990 by a group of Chinese people for the care of mentally disabled people.

ISA is one of Timberland’s tannery suppliers, and also one of the long term sponsors for Guangzhou Huiling. Vincent He, Timberland’s Code of Conduct senior specialist was invited by ISA to join the event of the 8th Huiling Charity Walkathon on May 22, and shared his experience with us:

When I woke up the morning of the Huiling Charity Walkathon, it was pouring rain.  I wondered whether the event would be cancelled, but people arrived on time and gathered quietly, optimistic that the collective passion for this charity event would cause the rain to stop!  The students of Huiling were not bothered by the heavy rain and were happily surrounded by their teachers, volunteers and people who cared about them.

About an hour after the event was scheduled to begin, the sunshine did in fact break through the clouds and light up the ground. People moved to the stage. Students sang songs and danced along with volunteers, full of happiness and joy:

There were about ten booths with fun games, souvenirs, paintings and accessories for sale made by Huiling students. At one booth, students proudly informed attendees that they grew the beautiful flowers and plants themselves on the farm at Huiling:

After the performance, volunteers, families and students participated in a fundraising walk / run:

More than 20 companies and organizations sponsored the event, and about 400 people joined the event. It raised RMB154,953 (USD23,912).

Bison Don’t Like Bikers

… At least according to this love letter we received from Dave:

I’ve been wearing Timberland boots since I left on my round the world bicycle journey in September 2009, through all sorts of weather conditions – sun, wind, rain, snow – on concrete, mud, sand and gravel.

I’ve taken them to all 4 corners of Canada and each side of the United States and wore them non-stop when having to pedal away from large packs of Bison running after me while riding. I rely on these shoes to get me around as they are well made, the soles are thick and rigid, and importantly the laces and other hardware surrounding the lacing area puts up with considerable amount of abuse. It’s a must to have a waterproof membrane for what I do, and equally important that it can breathe on hot days as I will wear my Timberlands in 104 or -20F.

I’m choosing to wear Timberland boots all the way around the world, I know they work, fit great and can stand up to daily abuse.

Dave’s boots (rest assured we’ve sent him a new pair, just in case these do eventually bite the dust):

If the packs of bison or crazy extreme temperatures caught your attention, you can click through to Dave’s website to read more about his travels and experiences.  And if you’ve had your own Timberland-equipped journey, please share!  (It’s okay if your journey was around the block and not around the world … every story counts.)