Archive for July, 2011

Free Music Friday: John That

Introducing John That, Timberland’s featured artist of the month for July.

A local NH native, John expresses his environmental consciousness through everyday choices such as walking or biking instead of driving a car, growing veggies in his own garden (doesn’t get much more locally-grown than that), and reusing and re-purposing goods whenever he can to avoid buying more stuff and creating more waste (he totes his drum pedals in an old picnic and wine case!).

And now, John is offering a free download of his song “Better Next to You” here on our music page — that’s environmentalism that’s music to our ears.  Enjoy!

Environment Meets Industry at Manhattan Outdoor Clothing

Nina Lin from our Code of Conduct team shared this story from Manhattan Outdoor Clothing Factory, a factory partner in China we have sourced from for the past several years.  We’re inspired by their commitment to social and environmental values, and protecting the planet.

In honor of World Environment Day (June 5th), employees at the Manhattan Outdoor Clothing Factory enjoyed an environmental awareness program designed to inform and engage them in environmental protection activities.  The factory teamed up with the local environmental bureau of Hongmei Town to host the event, which was held at the factory site.

Manhattan employees enjoying the environmental education event

On the day of the event, environmental education materials were made available to workers, and the staff of the local environmental bureau was on hand to answer questions about environmental laws and policies.  Employees posed many good questions, including those about how to make the factory’s air conditioning system more environmentally-friendly and specifics around what materials to recycle and which to throw away.  The highlight of the event was an environmental “quiz” in which employees could win prizes for correct answers; participants were enthusiastic and eager to be the first one to answer!

The program not only enhanced workers’ environmental awareness, but also gave them fresh ideas for putting environmental protection into action in their daily lives and at work.  Employees enjoyed the event, and look forward to more of these kinds of activities to be organized in the future, to continue to enrich their knowledge and support of environmental protection.

Trees Build Communities

It’s a great community center. People have said to me, “We walk past each other on the street for years and never even said hello and now through this garden we know each other.”  There’s a sense of community and belonging and caring about the livelihood of the neighborhood.

Hannah Riseley White
New York Restoration Project

From inside the leafy green borders of a community garden in Spanish Harlem, New York, the following excerpt from our Dig It documentary examines the critical social and cultural benefits trees provide — positively impacting public health, safety and quality of life.

The Dig It documentary was created to highlight the impact and importance of reforestation, as illustrated through tree-planting efforts in several cities across the United States.  To view the Dig It documentary in its entirety, visit the Dig It page of our website, or email us at digitthefilm@timberland.com to receive your own DVD copy.

Spanish Sailors Go for the Gold in Timberland Formentors

Timberland introduces our newest brand ambassadors … the Spanish Olympic Sailing Team!

Timberland will accompany the national team in the run up to their participation in the London 2012 Olympics, providing Earthkeeper footwear and clothing made from recycled and recyclable materials.

The Spanish sailors test-drove their brand new equipment in Mallorca during the Trofeo SAR Princess Sofia competition in April, one of the seven competitions that make up the World Cup of sailing.

Remember, you don’t have to be a world-class sailor to wear Timberland’s Formentor boat shoes; even the most ardent land lovers can get the look by shopping our entire boat shoe collection here.