Archive for August, 2011
Fashion meets comfort in the shortest romantic comedy ever – our latest 10-sec tech. Timberland’s 10-sec tech videos are for consumers who care that there’s innovative technology behind the look, feel and performance of our products, but don’t necessarily care to understand said technology in great detail. You’ll laugh, you’ll cry, you’ll love our Suspension Heel Technology:
If you’re not convinced that mattress springs and tiny pogo sticks are behind our feet-friendly high heels, go ahead and watch our product team’s more straightforward explanation of Suspension Heel Technology. And if you’re ready to find your own pair of shock-absorbing, happy-making heels, shop our new arrivals now.
Our thanks to the folks at Hiking Boots News for sharing this sneak peek at our spring 2012 Trail Wave collection for women, as showcased at Outdoor Retailer earlier this month. You can read the entire Hiking Boots News review on their website.
It’s particularly flattering that HBN calls our Radler Trail Camp Moc an Outdoor Retailer ‘darling’ – we love the Radler for all its lightweight, packable goodness, and glad to know someone else has the Radler love, too!
A few weeks ago, we offered a sneak peek at Timberland Boot Company’s fall collection for women. In fairness (and because we love these boots), we now give you some of Boot Company’s latest styles for men:
Tackhead 8-Inch Boot
Tackhead 6-Inch Boot
Tackhead Patch Boot
Our Senior Director of Global Brand Marketing, Camelle, got a plum assignment recently: she traveled to Santander, Spain for a photo shoot of the Timberland-sponsored Spanish Olympic Sailing Team. Spain, sailors, summer … what’s not to love? Plenty, according to Camelle’s trip report:
If you really want to see the lengths we go to to test our gear and capture images of our products in action, the following video is for you. Fair warning that you might want to pop a Dramamine before viewing.
It was a chilly 60 degrees Fahrenheit the day of the photo shoot, and we were several miles out to sea, as evidenced by the large tanker ship passing nearby. The swells that day were huge – strong enough to turn many of the weaker stomachs onboard, and to cause the mast on the sailing team’s boat to break in the midst of our shoot.
Whoever said marketing is a glamorous job?
Through it all, the four women sailors we were photographing were calm and controlled and showed their absolute expertise on the boat and in the water. There’s no doubt these women belong on an Olympic team.
Check back to the blog for more behind-the-scenes stories and videos from Timberland’s photo shoot, including one-on-one interviews with members of the Spanish Olympic Sailing Team.
Boot lovers who spend a lot of time on their feet might appreciate this news: we’re now using exclusive anti-fatigue technology to help make our boots more comfortable, longer. Here’s Brian, our VP of Men’s Footwear, to explain how the technology works:
Who couldn’t use a little extra cushion and comfort in their day? To shop our collection of anti-fatigue footwear, click here.
We’re proud to announce the arrival of Timberland’s first ever e-commerce website in Ireland: www.timberlandireland.ie!
The easy to use, dynamic and interactive site features a fresh design and offers Irish shoppers the ability to buy Timberland products as well as interact more deeply with the brand. Site features include:
- A broad selection of men’s, women’s and kids footwear, as well as men’s apparel.
- Products arranged in lifestyle-focused categories for easy browsing and buying; visitors can click on “shoppable” images in promotional banners, much like a store front window.
- More than just an online store, Timberlandireland.ie has products and values interwoven throughout – aiming not only to increase sales for Timberland but also to raise awareness about the brand, the products and the company’s commitment to social responsibility and environmental stewardship.
The site also is an important resource for Timberland’s brick-and-mortar stores. Some visitors many “window shop” online and purchase at a store, or while shopping in a store customers could be referred to the website to view our more complete product selection.
The Ireland website gives visitors the ability to sign up for regular email updates and offers, and Ireland residents receive free shipping on their online orders. The new website was designed by Cork based company, Fireball media, and we think they did a superb job … check it out today and see for yourself!