Archive for October, 2011

Fashion For a Cause: Timberland Giving Suite at FABB

On the eve of Fashion Week in New York City last month, 250 of the country’s most influential bloggers and pacesetters flocked to the Lucky Magazine Fashion and Beauty Blog Conference (FABB).  Front and center was the Timberland “Giving” Suite, a wintry wonderland where bloggers previewed our Fall 2011 footwear collection and got a sneak peek at new Spring 2012 styles.

Inside the Giving Suite, bloggers were able to choose a pair of their very own warm winter boots, to help them better enjoy the outdoors in the cold-weather season ahead. They were then guided to the Giving Area, where they took to baskets filled with Timberland and SmartWool accessories, including chunky knit scarves, fitted winter hats and cozy socks.  Alongside the baskets stood pairs of Earthkeepers Mount Holly and Crystal Mountain boots – because no winter outfit is complete without stylish, outdoor-proven footwear.  With beautiful new Timberland gear at their fingertips, guests set out to style a complete winter look that would later be donated to women at the Peace House shelter in Park City, Utah.

Once looks were complete, a photographer snapped shots of the bloggers as they posed with the beautiful new Timberland boots and winter accessories they had selected for the donation:

Guests were inspired by the work Peace House does to provide shelter, support and protection for women and children affected by family abuse in Park City, and excited to be able to do something special for women in need.

Share Your Style, Win a Sundance Getaway!

Cold weather is no excuse for allowing your good fashion sense to hibernate (another Saturday night in your Snuggie, really?).  Show us what your best winter wardrobe looks like, and you could win a trip for 4 to the 2012 Sundance Film Festival!

Entering is easy:

  1. Go to Timberland’s Facebook page and upload a photo of your “mountain chic” style (I’m thinking Sound of Music meets Project Runway, but define it as you wish).  Be sure to include a clever and descriptive caption, and be quick about it — the contest ends November 9th.
  2. Tell all your Facebook friends to go vote!  The top 10 photos receiving the most public votes from all eligible entries will win a pair of Timberland boots and a chance to win the grand prize.

The Grand Prize Winner will be selected from the top 10 by Timberland judges based on the creativity and originality of both their style and their photo caption.  Win the grand prize and you’ll be on your way to opening weekend at the 2012 Sundance Film Festival with 3 BFFs to enjoy movie tickets, ski passes, spa packages and more.  And since Timberland is the official footwear and outerwear sponsor of the 2012 Sundance Film Festival, we’ll be sure to hook you up with Timberland footwear and gear for your big weekend away.

For complete contest rules and details, head over to our Facebook page. Then stay tuned – we’ll be back next month to announce the winner!

LiteTrace Lost in a Fog

While they were out testing their LiteTrace footwear, our outdoor product team stopped to perform some trail-side “community service” and rebuilt a couple of cairns.  What’s a cairn?  Our team will explain:

Humbling: we’re pretty proud of the way our LiteTrace products perform, and of the innovative technologies and materials they contain … but when it comes to finding your way on a foggy mountain, our fancy footwear has nothing over a plain old pile of rocks.

Hit the trail to learn more about the LiteTrace Collection.

Happy Feet in Toronto

To bring us entertaining reports from the Toronto International Film Festival last month, video bloggers Amanda and Ramsey had to spend a lot of time on their feet.  Thanks to their Timberland footwear, they were able to tackle Toronto in style and in comfort:

Love the kicks?  Shop for yourself:  Ramsey’s Earthkeepers 2.0 Cupsole Chukka and Amanda’s Stratham Heights Tall Boot both feature recycled rubber outsoles, leather from a Silver-rated tannery, and our exclusive anti-fatigue technology for extra cushion and comfort.  Amanda’s also got our suspension heel technology, which makes for happy feet (and a happy Amanda!).

TV Star-Turned-Facebook Celeb: Timberland’s Robert

If you don’t know Robert, you don’t know what you’re missing.  He’s a plastic bottle, “action artist” extraordinaire and the real star (he would tell you) of our Nature Needs Heroes TV commercial:

We were fortunate enough to be able to catch up with Robert on the set and get his uncensored thoughts about being a superstar stuntman … including what it’s like to work with incompetent co-stars:

If you like Robert, you should like us on Facebook (Timberland US is here, Timberland Europe is here).  Once you do, you’ll unlock the full series of Robert’s “Lost Bottle” videos. While you’re there, don’t forget to vote for your favorite pair of Earthkeeper footwear – we’ll report back on the Facebook Favorite later this month.

It’s All In the Details: Take the Sustainable Store Tour!

Did you know that in our store in Milan, Italy you’ll find a 1930s wooden wardrobe from Oxford University? Or that our store on Newbury Street in Boston was built in an old school house? There’s more than meets the eye when you walk into a Timberland store — and now you can get the inside scoop from the comfort of your couch, your desk, your Wi-Fi enabled train ride to work… you get the idea.

Announcing the launch of the new Sustainable Store Design section of our website! It’s packed with information about what goes into building a Timberland store – from materials, to building standards, to more fun facts from our new stores around the world. You can even explore a virtual Timberland store:

So go on – take the Sustainable Store tour and let us know what you think. Who knows? Maybe you’ll walk away with inspiration for some eco-conscious home improvement for that bathroom/kitchen/living room you’ve been dying to renovate!

Techies, Rejoice: The Timberland Tech Guide is Here!

Plenty of people love our products, but they’re not always clear on the technology that makes those products perform as well as they do.  And when you’re buying a Timberland product, either in a store or on our website, wouldn’t it be nice to know what symbols like these really mean?

That’s why we’ve created the Timberland Technology Guide – chock full of videos, illustrations and explanations about the materials and technologies we use to meet specific needs, how they work, and why we love them.  We’ve designed the online tech guide to be as user-friendly as possible: the site groups our technology by product (footwear, apparel, gear) and also by benefit (warm, dry, comfort, traction, tough, eco-conscious) — so no matter what you’re looking for, you’re bound to find technology that supports it.

Better still, once you’re done learning about how we use SmartWool or Bionic Canvas, you can click right through to shop for the products that feature that technology.  It’s like having your own dedicated gear head and personal shopper, rolled into one.

Check out the Timberland tech guide for yourself and then tell us – which product benefit (warm, dry, comfort, traction, tough, eco-conscious) is most important to you?

Free Music Friday: Alicia Lemke

October’s featured artist Alicia Lemke says, “my wilderness spirit and my musical spirit are very linked,” and we think that’s pretty cool.  The Wisconsin native does her best to live a sustainable lifestyle by buying locally-grown foods, recycling and using her own water bottle while she’s traveling — which is often.  Meet the outdoor-loving musician for yourself:

That’s Alicia’s song “Smoking Gun” playing in her video above, and you can download it (for free!) on our Music Page.  While you’re there, be sure to check out some of our previously-featured environmental artists and their work.

Find Us on Facebook – Timberland Europe

Facebookers: If you live in Europe and like local content, then check out: Timberland Europe‘s Facebook page. It’s the place to go for the latest updates on our products, events and store openings … plus other outdoors-related thoughts, images and ideas we think are share-worthy.

European or not, we love to greet visitors to our Facebook page.  Stop by and say hi!

Tree Planting in Bangladesh

Timberland’s Code of Conduct team works to ensure fair and safe working conditions inside the factories where our products are made, as well as positive living conditions beyond factory walls.  In the course of their important work, they often uncover inspirational stories – like this one, which comes from a Timberland supplier in Bangladesh:

In July 2011, Timberland footwear supplier Bangladesh Pou Hung (BPH) launched a massive tree plantation initiative, called ‘Plant Trees and Save Environment.’ Under this initiative the BPH has already started to plant trees at its factory premises and all around the BEPZA trade zones (Bangladesh export processing zone authority).

BPH launched this tree planting initiative with the realization that tree planting is something positive for the environment that everyone can do; there’s no big budget to plant a tree, and its returns are valuable and sustainable.

We’re proud to partner with suppliers like Pou Hung that are committed to taking positive action for the environment, and inspiring others to do the same!