Archive for October, 2011

Timberland Canada Throws a House Party

The following video documents a special event recently held at our new Canadian office located at the Evergreen Brick Works — a spectacular community environmental center that also serves as an international showcase for urban sustainability and green design.

The event celebrated our new home, and also kicked off the 10-day Toronto International Film Festival, of which Timberland was a sponsor.  We invited media, stylists and influencers to preview our Fall products and get a sneak peek at what we’re going to debut in Spring 2012.

The evening also featured “Timberland in Film,” as we highlighted Timberland products that have appeared or will appear on the big screen.

To top it all off, we offered EcoCab tours of the Brick Works and invited attendees to have their picture taken on our very own Timberland red carpet.  Who says star treatment is only for celebrities?

Thanks to everyone who attended our housewarming and helped us to celebrate our partnerships, past and present.

Like the soundtrack? It’s The Chad Hollister Band, our featured artists for September. Go ahead and download this tune for free on our music page.

Hit the Trail with LiteTrace

Head up the mountain with our latest, greatest Timberland Mountain Athletic product collection — we call it LiteTrace, and we think you will call it awesome.

From boots to packs to jackets, our LiteTrace products are light (hence the name), tough and waterproof … and we daresay trail-ready.  We know, because we sent our top outdoor product designers out on the trail in their LiteTrace gear to conduct this super scientific wear-test:

If you’re in need of gear (or inspiration) for your own next trail adventure, you’ll love our new LiteTrace website.  The site is built to mimic the ascent of a mountain, so you scroll UP instead of down (clever?), and thanks to a pseudo-3D technique, images create the illusion of on-screen depth and immersion.  Throughout your “journey” up the website, you’ll find photos and videos that showcase our LiteTrace gear in action, information about the features and benefits of the product collection, and gear reviews from publications like Outside and Gear Junkie.

As for our product team — we’ll be showing you more of their on-screen adventures in the weeks to come.  Stay tuned!