Archive for October, 2011
Head up the mountain with our latest, greatest Timberland Mountain Athletic product collection — we call it LiteTrace, and we think you will call it awesome.
From boots to packs to jackets, our LiteTrace products are light (hence the name), tough and waterproof … and we daresay trail-ready. We know, because we sent our top outdoor product designers out on the trail in their LiteTrace gear to conduct this super scientific wear-test:
If you’re in need of gear (or inspiration) for your own next trail adventure, you’ll love our new LiteTrace website. The site is built to mimic the ascent of a mountain, so you scroll UP instead of down (clever?), and thanks to a pseudo-3D technique, images create the illusion of on-screen depth and immersion. Throughout your “journey” up the website, you’ll find photos and videos that showcase our LiteTrace gear in action, information about the features and benefits of the product collection, and gear reviews from publications like Outside and Gear Junkie.
As for our product team — we’ll be showing you more of their on-screen adventures in the weeks to come. Stay tuned!