Archive for November, 2011
Two weeks ago, we set up shop in the middle of New York City to showcase all things Earthkeepers – including educating consumers about our green initiatives, sharing our Fall 2011 Earthkeepers product collection, and even rewarding random acts of Earthkeeper kindness. Check it out:
You can see more of our Earthkeeper experience in New York City on Timberland’s YouTube channel. Next up, our Earthkeeper booth and street teams are headed to the West Coast – stay tuned for more photos and footage from San Francisco.
And as a reminder, tomorrow is your LAST CHANCE to vote and submit pics of your mountain chic style for our Girlfriend Getaway Sweepstakes. Be sure to share your photo with your friends, family and social communities to rack up the most votes — the top ten submissions receive a pair of Timberland boots and have a shot at winning the ultimate getaway to the 2012 Sundance Film Festival. Enter here: http://on.fb.me/ShowYourStyle
No one wants to get rubbed the wrong way – especially by an errant seam or zipper or poorly-placed button. Here’s Dean, our senior director of apparel, talking about how we design our gear not just for performance, but for comfort as well:
You can learn more about the innovative technologies and materials we use to make our products comfortable (and warm, and dry, and eco-conscious) by checking out the Timberland Technology Guide.
And speaking of comfort, have you put your feet in a pair of SmartWool socks lately? Click here to shop our entire SmartWool collection.
We don’t call them Man’s Best Friend for nothing: the soles of our LiteTrace Hikers are “dog paw-inspired” … which makes a lot of sense, if you’ve ever seen a dog scamper up a steep hill or through slippery mud or snow. See for yourself:
Paws aside, could it also be that dogs are quicker and more agile than we are because they spend more time running around and less time eating ice cream and watching reality TV? Oh, never mind.
You can learn more about the technologies and materials we put into our LiteTrace products on the Mountain Athletics section of our website. Want some canine-inspired footwear of your own? You can shop the LiteTrace Collection here.