Archive for 2011

Winter Style Winners

We received so many great photos for our Girlfriend Getaway Sweepstakes that we had to share some of our favorites.  Although there was only one grand prize winner, you’re all winners in our style book.

Thanks to all of our participants for submitting photos this year!

If snow and style are your thing, stay tuned … we’re headed to the Sundance Film Festival next month, where we hope to find plenty of both.  You’ll find Sundance stories here in just a few weeks!

Serv-a-palooza India

On October 4th, Team Timberland in India celebrated our annual global service initiative Serv-a-palooza by creating a clean, healthy outdoor play space for the PIA Child Care Centre in Bangalore.  The PIA Centre is located within the Peenya Industrial Area – one of the largest in Asia and home to more than 3500 companies and industries.  The PIA Centre provides much-needed child care for many parents working within the industrial area.


Together with NGO partner Manav Charities, 35 volunteers spent the day cleaning and clearing the land around the PIA Centre; laying grass and planting trees and shrubs; and installing play equipment for the children.

Preparing the ground for grass

Volunteers laying grass

Planting outside the PIA Centre

New play area

Our thanks to Timberland India for making this outdoor space more useful and enjoyable for the families of the PIA Centre!

The Gear Junkie Takes on the Toughest Trail in the East

To tackle what is often cited as “the toughest hiking trail in the East,” Stephen Regenold (aka The Gear Junkie) relies on his fast and light Timberland LiteTrace boots. Can he and his crew successfully make their way up 6 major peaks, 14,000 feet of elevation and 25 miles of Catskill Mountain’s Devils Path? See for yourself:

You’ll find more Gear Junkie / LiteTrace adventures on the Outdoor tab of our Facebook page and on the Gear Junkie website.  To shop for your own pair of hard hike-worthy LiteTrace boots, visit our website.

Free Music Friday: Black Kettle

Keeley Bumford and Kailynn West are the Indie rock band duo “Black Kettle,” and Timberland’s artists of the month for December.  The East Coast girls grew up conscious of environmental responsibility (Keeley’s family lived completely off the grid, with their home powered by hydro electricity!) and took those environmental values with them cross-country to Los Angeles, where they continue to be mindful of their use of energy and resources — and encourage others to do the same.

You can download Black Kettle’s song “Spineless” (for free!) on Timberland’s music page now. While you’re there, be sure to check out the rest of our featured artists and their music, too.

Earthkeepers, Peace and Love

Bidders ready?  Our Canvas That Cares auction begins at 9 pm EST tonight!

Tonight through December 11, you have the chance to bid on a pair of custom-designed, limited edition Earthkeepers boots featuring artwork created by rock and roll icon Ringo Starr himself!

Did we mention that he personally autographed all 75 pairs?  All proceeds from the auction go to WaterAid, an international organization improving access to safe water, hygiene and sanitation in the world’s poorest communities – making this not just an exclusive opportunity, but one that supports a critical cause.

Bid early, bid often and be a part of Canvas That Cares!

Earthkeepers in San Francisco

Hot on the heels of our Earthkeepers experience in New York City, our Timberland Earthkeepers team was last spotted in San Francisco’s Union Square.  Booth visitors got to see our Earthkeepers Fall 2011 collection and learn about our eco-friendly initiatives, our pedi-cabs offered zero-emission rides in town, and we even rewarded unsuspecting San Franciscans for their random acts of Earthkeeping.

It’s all part of our appreciation for living an eco-friendly lifestyle.  Check it out:

The Earthkeepers Pop-Up Booth

Showcasing our environmental values - from product design and labeling to our global reforestation efforts

Made with reclaimed and recycled materials, the booth showcases the latest eco-minded, stylish footwear from our Fall 2011 Collection, and also educates and inspires consumers to be Earthkeepers

Consumers can plant a tree via the "Plant a Tree” application on our Facebook page. For every virtual tree planted, we'll plant a real one.

Timberland pedi-cab ride, anyone?

If you missed the Earthkeepers booth, don’t worry – you can still check out the Earthkeepers collection or learn about our tree-planting commitment on our website.

It’s Green Gift Monday! Gift Responsibly

Warm up your fingertips, it’s Cyber Monday — the biggest online shopping day of the year.  But it’s also Green Gift Monday — a campaign launched last year by our friends at the Nature Conservancy to encourage more meaningful and responsible holiday gift giving.  And  when it comes to giving — isn’t ‘meaningful’ the point anyway?

Consider these gift ideas from the Nature Conservancy:

DIY.  You don’t have to be a professional glue-gunner to make your own gifts.  A wreath made of recycled (read: too ugly to warrant closet space) neckties, a batch of homemade applesauce or soup can luminaries are thoughtful, personal and eco-awesome.

Charitable gifts.  Your mother is impossible to buy for?  So don’t.  Instead, make a donation to a nonprofit (preferably one that’s near and dear to her) in her name.

Green goods.  Surely there’s a kid on your list who would love a skateboard made from sustainable bamboo or colorful cloth dolls made from organic or reclaimed fabrics.  And for the outdoor enthusiast,  may we humbly suggest a new jacket or pair of boots — using environmentally-preferred materials — from our Earthkeepers Collection?

For more gift-giving inspiration and ideas on how to green your holidays in other ways, visit the Green Gift Monday website.  You can also join the 1200+ who have already pledged to give green this holiday season by clicking the box below or going here.

Put Down that Turkey Leg and Lace Up Your Hikers

Whether you overdid it with the mashed potatoes yesterday or just can’t seem to find your holiday cheer, there’s no better solution than a walk in the woods.  Before you head out on the trail, take note of these tips from Outside TV and AMC Guide, Nate Shedd:

Now that you’re sufficiently inspired to get outdoors, make sure you’ve got the gear you need. You can shop our full collection of hikers here.

Giving Thanks

It’s that time of year again, when those of us on Timberland’s US team take pause and share a few days of family, food and (hopefully) fun beyond the office walls.  Below, some of the Bootmakers bloggers share what they’re thankful for on this Thanksgiving Eve:

I am thankful for cold weather, warm sweaters and snuggly scarves!  I am also thankful for great sledding hills, hot cocoa with marshmallows and my wonderful family who shares in all the fun!  – Laura

I’m thankful for the four day weekend that allows me the opportunity to spend quality time outdoors with family and friends.  – Margaret

I am thankful to be growing my family. My husband and I are expecting our first child and we couldn’t be more thrilled. To me the holidays have always been about spending time with those I care about most and we are excited to welcome the newest member of the family next year.  – Adriana

Holidays with friends and family, the expectation of snow, and the look in my daughter’s eyes when we scream 4-day weekend!  – Brian

I’m thankful for a holiday that allows us to take a break from our chaotic, busy routines for a day to reflect on and appreciate not what we want, but what we do have … and I’m REALLY thankful that it’s time to get my skis tuned!  – Amanda

I’m grateful for the opportunity to demonstrate how commerce & justice go hand in hand. Timberland is proof that a company can be both profitable and socially and environmentally responsible. It’s not every day that a business realizes, and positively leverages, its resources to create change that can benefit people, profits, and the planet. I feel proud to work here every day.  – Beth

Sustainable Impact, Cajun Style

Timberland’s service sabbatical recipients Alan Jones and Heather Jackson shared the following from their week-long environmental restoration project in Louisiana.  Our thanks to Alan and Heather for taking time out from their daily lives and duties to be a part of this powerful team and its inspiring results!

In Good Company 2011, courtesy of Anne Hamersky

Wow. We did it! Nearly 5 acres of dissolving beach transformed into a landscape of Gulf Saver Bags sprouting mangroves and spartina grass!

That’s five acres of restored wetlands that have the chance to spread and expand, reducing coastal erosion, mitigating hurricane storm surges, creating wildlife habitat, stabilizing shipping routes, and enhancing the economic and cultural life of Deep Delta Louisiana. Collectively, we have impacted the Gulf Coast in a powerfully positive way.

THANK YOU for your immense effort and thanks to all your respective companies for sponsoring you on this community service experience.   May you all find inspiration in the incredible week we shared and continue to generate ripples of positive change in your communities.

- Anne Hamersky and the In Good Company planning team