Archive for February, 2012
Want to turn on your mate? Turn off the lights, say the respondents of Timberland’s Eco-Love survey, conducted last month. According to the survey, more than three-quarters (77%) of Americans find eco-minded behaviors (like turning off the lights when you leave the room) attractive.
It’s just this kind of tip you’ll find in Timberland’s Green Guide to Dating and Love — full of dos, don’ts and creative eco-romance ideas. We teamed up with the dating experts at OKCupid to create the guide, in hopes that we might help to foster a little bit of green love this Valentine’s Day.
- Get outside! Nearly 60% of people said they would prefer to meet a potential date while participating in an outdoor leisure activity (think about it: better chances of meeting Mr. Right at the park than in your living room).
- Dress for success in eco-conscious gear. Nearly one-third (30%) of Americans are attracted to people who consider the environmental impact of the products they buy, including clothing. (Lucky for you, we’ve got Earth-conscious Earthkeepers footwear and apparel.)
- Don’t be an eco-slacker. Top turnoffs, according to our survey, include littering, not recycling, and being a “climate change denier.” Embrace the Earth and maybe someone else will embrace YOU.
- Don’t be an environmental zealot. On the flip side, there is such a thing as too much eco-passion. 46% said if their date pushed them to order environmentally-responsible food (think organic, locally-grown), that first date might also be the last.
Even if spring isn’t quite in the air wherever you are, it’s coming to life on the pages of our new women’s website, where we’re showcasing the freshest spring styles Timberland has to offer. For inspiration, check out the Gallery, where you’ll find real women wearing real Timberland footwear and clothing, and visit the “As Seen In” section to find out which Timberland products are showing up in style magazines all over the world.
To give more insight into what Timberland has to offer this spring, here’s Trend and Color Designer Layla to explain where she and her team found inspiration for this season’s “color of nothing:”
There’s nothing like a late night and a little mountain air to loosen people up. While at the 2012 Sundance Film Festival last week, we offered free taxi rides to Festival attendees in exchange for their “Earthkeepers confessions.” Our passengers shared enlightening, inspiring and just plain entertaining thoughts about what they do (or DON’T do) to make a positive impact on the environment. See for yourself:
Don’t forget to visit the Festivals page on our website to check out the rest of our photos and videos from Sundance 2012.