Archive for March, 2012

Behind the Scenes: How Boot Making Begins

It seems contradictory to be talking about spring footwear when there’s several inches of snow and temperatures are in the 30s, but that’s how it works – we’re often designing our shoes, boots, clothing and accessories years in advance. So for example, it’s now early March of 2012, and we’re looking to put our Spring/Summer lines for 2013 to bed. This creation process starts months in advance with inspirations started often as a doodle, scrap of an idea or an insight from a great trip in the outdoors.

These ideas turn into sketches that turn into CADs (Computer-Aided Designs), which then turn into product samples. We conduct global meetings where we discuss the merits of each individual shoe one-by-one with various Timberland folks from Stratham, New Hampshire to the UK to Singapore. It may seem exhausting or pedantic, but this is where you see the true passion come out from each member of the Timberland team. Designers sing the merits of their product while marketers dream up ways to get our products noticed by consumers like you.

To illustrate this point, I thought it’d be fun to give you a sneak peak of the creation process for the Fall 2012 GT Scramble.

It starts with an idea, a sketch discovery on a piece of paper.

It's not just leathers, fabrics and style. We also focus on tread patterns.

Then we put it all together, starting to add color accents and style points.

We make sure that the sole is made of our Gripstick and Green Rubber.

The last step is to pull together all the specs for production.

The finished product: the Timberland GT Scramble!

If you can’t wait for the GT Scramble, check out our current collection of hiking boots – perfect for whatever outdoor adventures you’re planning this spring.

The Art of Perfect Packing

Packing might seem like a silly thing to try to master (or maybe that’s just me), but when you’re trying — unsuccessfully — to squeeze that one last bag into your trunk or the overhead bin on an airplane,  it’s important enough.

We asked Todd Calitri, an Alaskan fly fishing guide, to share some of his packing tips with us.  When you travel as much as Todd does (he averages 250 days a year) and in the places he frequents (not a lot of baggage carts or bellhops in the Alaskan wilderness), you become a bit of an expert on how to pack right and travel right.

Just another day in the office for Todd Calitri

  • Choose the smallest bag you can. When you choose a huge bag, you’ll end up taking things you don’t need, and all that extra stuff weighs you down.
  • Take things that have more than one purpose. If a jacket looks good enough to wear in the evening and can also serve as a raincoat in a storm, I’ll pack it.
  • When in doubt, leave it out. If there’s something you’re not sure about taking, don’t take it!

Are you a perfect packer already, or could you use more of Todd’s expert tips?  Take our packing personality quiz to find out.  If you’re ready to put your packing skills to work, be sure to check out our collection of packs and luggage.