Archive for May, 2012

A Lesson in Happiness From Mountainfilm

When we weren’t gawking at the beautiful scenery or chatting with visitors at our Earthkeepers booth, those of us from Team Timberland who were lucky enough to go to Mountainfilm in Telluride last weekend enjoyed some of the inspiring speakers on Mountainfilm’s agenda.  A festival favorite was Dan Buettner, a record-setting endurance biker, author and explorer.

Dan Buettner

Dan wanted to understand why certain people in particular areas of the world lived longer, healthier and happier lives, so he traveled across the planet to get answers. The result is his best-selling book, The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest, which examines how people live and how lifestyle affects lifespan.

Here’s a bit of what Dan has learned about happiness through his travels and research:

If you want to be happier, get outdoors.

Access to nature is clearly associated with higher levels of happiness, lower BMI and even better eyesight. As a species, we spent 99 percent of our existence outdoors. That gives us an evolutionary clue for what we ought to be doing.

“Getting outdoors” doesn’t have to mean scaling a mountain or running a marathon.

I can tell you with near certainty that regular, low-intensity physical activity is much better for you than beating your body while engaging in ultra-endurance activities. Joints give out, cartilage erodes, we get injured. Experience something extreme, and then learn to like hiking. You’ll be happier and healthier in the long run.

If we want to lessen our environmental footprint and live healthier lives, we’ve got to step away from the gas tank.

If we tax the heck out of gasoline we’ll drive less, produce less carbon, walk more, bike more, get outside more and nearly eliminate the obesity epidemic.

As an outdoors brand, we’d have to agree with Dan — getting outdoors makes us pretty happy!  We’re proud to have been a sponsor of this year’s Mountainfilm in Telluride Festival, and grateful for the opportunity to meet incredible people like Dan while we were there.  To learn more about Timberland’s support of Mountainfilm, please visit our Festivals page.

Don’t Miss a Minute of Fun: New Watches Are Here!

Late spring’s longer, warmer days mean more time for you to get outdoors and play.  Whether your preference is trail or sail, Timberland’s got just the watch to keep you on time and in style.

Belknap Watch

Our Belknap Watch is as rugged and outdoor-ready as the New Hampshire county it’s named for. We’ve paired an ion-plated brushed stainless steel case with a versatile rubber strap that’s washable and durable.  The Belknap’s date feature and water-resistance add functionality and performance to this stylish timepiece.

Hydroclimb Moon Phase Watch

Whether you’re tracking high tide or getting ready for full moon fever, you’ll be ready when you’re wearing our Hydroclimb Moon Phase Watch.  A sleek, polished stainless steel case contrasts nicely with the rubber strap, which is rugged and easily washable. The Hydroclimb is water resistant to 300 feet – peace of mind in case your canoe tips unexpectedly.

Front Country Chronograph Watch

Sleek, hard-wearing and ready to time your hikes and runs, our Front Country Chronograph will quickly earn its place on your list of essential gear. Water resistant to 300 feet, the Front Country features a polished stainless steel case and rugged leather strap that will conform to your wrist over time.

If you’ve got a dad or a grad in your life that’s perpetually 10 minutes late, don’t forget – watches make great gifts, too!  You can shop our entire watch collection online.

“You Need to Respect the Sea, Not Fear It”

Words of wisdom from 31-year old Ivan Pastor, a member of the Royal Spanish Sailing Federation.  Timberland is proud to be the official sponsor of Ivan and his teammates, as they set their sights on summer in London.

Ivan Pastor

We recently caught up with Ivan on dry land and learned a little more about this world-champion sailor:

Started young: Ivan started sailing when he was just 8 years old.

Not superstitious: He doesn’t follow any sort of pre-competition “good luck” ritual, but he does like to take his time getting his equipment ready.

Pretty passionate about the water: If he weren’t a sailor, Ivan would be a professional surfer.

Has a favorite sailing spot: He loves the Isle of the Pines in New Caledonia  – an incredible place to sail.

Appreciates good grip: This is the most important feature in footwear for sailing, according to Ivan.  Good thing he’s wearing our Formentor boat shoes with Gripstick rubber!

Has no fear: When asked for a story about a time when he was scared at sea, Ivan says, I have some anecdotes, but none about being scared.  You need to respect the sea, not fear it.”

Respecting the sea seems to be paying off for Ivan and his Spanish Sailing Federation teammates; they’re having an incredible season, and we’re proud to be a part of it.  Stay tuned for progress updates as the team sails toward London!

If you think Ivan’s an interesting guy, you might also like to learn more about his teammates on our men’s site.  And if you appreciate good grip as much as our Spanish sailors do, check out our entire collection of Formentor boat shoes.

Big Steps to Renewable Energy in Europe

As an outdoor brand, Timberland knows that climate change is a real threat. We aim to be part of the solution by reducing our energy demand, investing in renewable energy and working with our partners to do the same.

Where possible, we’re driving down energy demand across all our facilities. In Europe, we have the opportunity to purchase clean energy for some of our offices, showrooms and retail store – but it’s not an easy task, as grid-renewable energy is not available in all locations. For example, we’ve had to work creatively with utility providers and experiment with bulk purchasing to bring success experienced in places like Germany, Austria and Switzerland to countries like the United Kingdom, where Timberland’s European Headquarters (EHQ) is based.

“We wanted to use renewable energy (in the U.K.) for a long time,” explains Alex Crawford, Timberland’s London-based European procurement manager, “but there wasn’t enough supply to meet the demand from businesses.”

Then in 2010, the British government began investing heavily in renewable power, offering tax breaks and relaxing laws to encourage the creation of power from sources other than fossil fuel. “Power companies erected big wind farms out in the ocean off the coast of Britain, so within the last 18 months, the supply has increased dramatically,” Crawford says.

Timberland’s procurement and facilities teams in the U.K. jumped at the opportunity to support the company’s energy goals in their homeland. With the help of National Utility Services, an integrated energy solutions firm, we were able to consolidate energy suppliers, and now source energy from a single supplier for our EHQ location 20 miles west of London, and another supplier for all retail locations in the U.K. This consolidation has offered a financial benefit, as well as an environmental one: we can buy renewable energy in bulk, resulting in cost savings. As of August 1, 2011, nearly all of the energy used by Timberland in the U.K. is derived from renewable sources.

“One of the great things about working for Timberland is that we always work as a team,” says Crawford. “Everybody pulled together to deliver this financially and environmentally beneficial result.”

Because of our focus on sourcing clean energy in Europe and elsewhere, Timberland met its goal of purchasing 15% clean energy out of our total energy usage in 2011. Going forward, we anticipate challenges as we look for opportunities to curb energy demand and emissions while still growing our business and expanding our international presence. Stay tuned to updates on Timberland’s Responsibility site for how we’ll tackle this challenge.

Sharing Traditions (and Garden Tools) With Our VF Family

Last month, Timberland celebrated our first Earth Day as a member of the VF Corporation family.  We’re proud to  share our 20-year tradition of community service with the other VF Brands, and were excited for the opportunity to share our first Earth Day service event with hundreds of volunteers from our new “sister brands” JanSport, lucy and The North Face.

Sharing our commitment to service is important to us – and so is the impact that it creates in communities and for the organizations we serve.  Look at the good work our Earth Day team of volunteers did to benefit the Alameda Point Collaborative in California:

2012 marks the 20th anniversary of Timberland’s Path of Service program, which gives our employees paid time off to serve in the community.  You can learn more about the program on our Responsibility website.  To learn more about our Earth Day efforts, check out our previous posts.

7 Cups of Caffeine in Every Coat

You can leave the travel mug at home if you’re wearing our Formentor Race Jacket. It’s made with S.Café yarn, which contains PET from recycled plastic bottles and – wait for it – recycled coffee grounds.

Why coffee grounds?  Turns out they’re excellent at absorbing odor, which is pretty important if you’re working up a sweat … or shipwrecked on a deserted island without a bar of soap (it could happen).

Here’s Dean, our senior director of apparel, to tell us more:

S.Cafe is just one more way we’re thinking about the planet as we design our products.  To learn more about the eco-conscious materials and technologies we use, check out the Timberland Technology Guide.  To get your own Formentor Race Jacket (or one of our other non-caffeinated styles),  shop our outerwear collection.

Cast Your Vote for Best Bag

Designers all over the world have submitted their entries for the 6th annual Independent Handbag Designer Awards (IHDA), presented by InStyle and Handbag Designer 101.  The only handbag competition of its kind in the world, the IHDA recognizes handbag excellence in nine categories, including Best Green Handbag – an IHDA award Timberland is proud to sponsor, along with Amorim Cork, for the third year in a row.  Timberland strives to use recycled, renewable and organic materials in our own products, and we’re happy to recognize and support handbag designers who share our love of green!

Meet the fabulous finalists in the Best Green Handbag category:

Now it’s your turn: one of the handbag awards will go to the Audience Fan Favorite – the handbag design that receives the most audience votes.  Just click through to the Audience Fan Favorite voting page and cast your vote for the bag you love best (one that’s made of recycled and sustainable materials, maybe?).

All of the winning designers and their handbags will be announced at the IHDA awards ceremony on June 13th.  Stay tuned – we’ll be sharing photos from the ceremony and details about the Best Green Handbag winner here on the Bootmakers Blog.

May Means Mountainfilm

Colorado may be home to some of the best skiing in the states, but when the temperature warms and the snow melts, we love it for a whole different reason: Mountainfilm in Telluride.

To call Mountainfilm a film festival would be an understatement: it’s as much about the people that attend and the experiences they share as it is about the films that are shown.  Each year, activists, explorers and artists of all kinds congregate at Mountainfilm to examine environmental, cultural and social issues in a uniquely creative way — and to be moved and motivated to take their own action.

As a brand that appreciates creativity and is passionate about protecting the great outdoors, we’re excited to be the Official Footwear Sponsor of Mountainfilm in Telluride.  As part of our sponsorship, we’re going to be outfitting filmmakers and other Mountainfilm VIPs in our Earthkeepers footwear (made with recycled and environmentally-conscious materials), and encouraging festival-goers to be more eco-conscious in their own lives.  If you’re going to Mountainfilm, stop by the Timberland kiosk and make a pledge to reduce your environmental impact — we’ll plant a tree in your honor!

If you’re not traveling to Telluride, stay connected to all the best of what’s happening at Mountainfilm by visiting our Festivals page - we’ll be sharing stories, photos and videos from our experience there.

Giving Hunger the Boot

Did you know that just one dollar can feed five people? It can, when that dollar goes to Harvesters — the only community food bank serving as many as 66,000 hungry people every week in a 26-county area of northeastern Kansas and northwestern Missouri.  With just one dollar, Harvesters can acquire, transport, sort, store and distribute enough donated food to feed five people in the area it serves.

Along with our longstanding partner SkillsUSA, Timberland PRO is once again supporting Harvesters and the critical work they do through our Virtual Food Drive.  To participate, simply click through to the food drive and add much-needed food items to your virtual grocery cart.  It’s that easy!

All donations are tax deductible, and Timberland PRO will match food drive donations, up to $1,000 or 5,000 meals.  Better still – all donors will be entered in a raffle to win a $250 American Express gift card!

We’re proud to work with SkillsUSA and help Harvesters give hunger the boot.  To learn more and make a donation, please visit www.timberland.harvesters.org; the Virtual Food Drive ends on June 27th.

Timberland Goes Antiquing

Call it a commitment to sustainability — or maybe just Yankee frugality — but at Timberland, we try to repurpose old materials whenever we can, rather than buying or creating new ones. One of the best ways we can do this is to incorporate repurposed and reclaimed materials in the design of our retail stores.

While giving new life to old things is environmentally rewarding (less waste going into a landfill), it’s also a lot of fun!  See for yourself what it was like when we went trolling for treasures at the legendary Brimfield Antique Show:

Put your own repurposing skills to work by visiting an antiques show like Brimfield (which opens today) to see what precious pieces await you.  To learn more about the materials and methods we use to design our stores in more sustainable ways, visit the sustainable store design section of our website.