Betsy Blaisdell

Inside Timberland: I’m the senior manager of environmental stewardship.

Outside Timberland: I spend as much time on the ocean as possible.

My favorite thing to do in the outdoors: Sail and ski.

My favorite Timberland product: Boat shoes by day, Boot Co by night.

Betsy Blaisdell is employed by Timberland.

Blog posts created by this author:

Clean Energy in Action

Timberland’s passion for preserving the environment drives us to constantly develop new practices for generating clean energy sources. Turns out, we’re in good company. In November 2012, we were recognized as the Corporate Citizen of the Year at the New England Clean Energy Council’s 5th Annual Green Tie Gala. Timberland was the only non-energy company [...]

Measuring What Matters and the Higg Index

Last week, the Wall Street Journal published an article about the newly-launched Higg Index, which will allow brands, factories and chemical manufacturers to score the relative sustainability of their products. Eventually, the intent is to also make that information available to consumers to better inform their purchasing decisions — much in the same way you [...]

Take the Climate Counts i2 Challenge

Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to reverse climate change. The Climate Counts scorecard helps people vote with their dollars by making climate-conscious purchasing and investing choices that drive the world’s most well-known companies to take the issue of climate change seriously. Timberland is [...]

Competitors Collaborating for Industry Change

Several years ago our CEO Jeff Swartz, inspired by nutrition labels on food packaging, suggested we come up with a label for telling our consumers the environmental good and bad associated with our product.  Thus grew the Green Index, which is our rating for the environmental impacts associated with our footwear.  What started as a [...]

Reducing Emissions – Not Boycotting Fuel

Editor’s note: The following was written in response to public confusion over the last few days about Timberland and an alleged boycott of fuel derived from oil sands. When you fuel up your car, do you have any idea where – actually, physically, where — the fuel comes from? We don’t either.  As our company [...]

How Green is Your Orange … and Do You Care?

This week’s New York Times article highlighting Tropicana’s efforts to better understand their carbon footprint has sparked an interesting online discussion — questions about the true value of this kind of undertaking, what’s really in it for the company, whether consumers really care. In my opinion, consumers today don’t care very much about carbon footprints — because [...]

“Green” Economic Recovery Plan More Important Than Ever

As a Massachusetts native and an environmental scientist, I listened to Boston Mayor Menino’s  State of the City Address last night with great interest.  Clearly, the economic crisis is as pervasive in Boston as it is anywhere else in the nation, and despite the optimism that comes with a new year and new presidential administration, [...]