Jim Davey

I’m the vice president of global marketing for Timberland, responsible for leading the worldwide marketing strategy and development of global marketing assets and programs to drive the Timberland brand.

Blog posts created by this author:

Bringing Back Arbor Day

Happy Arbor Day! You don’t hear that very often these days.  Like a lot of things in life, traditional, straightforward old Arbor Day has been bested by a newer, younger, shinier competitor – Earth Day.  It’s Bugs Bunny vs. SpongeBob; K-Mart vs. Target; scotch vs. vodka; bowling vs. Wii bowling.  And to make matters worse, [...]

I Will Save the Forests – Just As Soon As I Update My Facebook Status

If you haven’t seen the headlines (or are focused more on Grammy-gossip than environmental news), the UN has declared 2011 the “International Year of Forests.” I think it’s about time for this acknowledgement, actually, because trees get a bad rap.  It’s 2011 and a lot of people still associate “tree” with the word “hugger” and [...]