Jeff Swartz

3rd generation entrepreneur who believes that commerce and justice go in the same sentence, and that profit and purpose belong together. Man with faith in what can be/must be.

My favorite thing to do in the outdoors: To be on a backcountry trail under a big sky with my family, or a sandy dune beside the Atlantic at Cape Cod.

My favorite Timberland product: Hasn’t been built yet.

Jeff Swartz is the former President and CEO of Timberland.

Blog posts created by this author:

Endings and Beginnings

CEOs don’t get paid to watch the grass grow.  So, staring out the window this morning, looking at the Victory Garden sprouting in its raised beds in our front yard here at Timberland is hardly serving my shareholders, which is my fiduciary responsibility. But staring I am, as Yoda might say. A few months ago, [...]

Morality v. Technology? Don’t Make Me Ditch My iPhone …

Why is it that the world’s coolest brand sees a choice between delivering new culture changing products and delivering them … sustainably? How does Apple get away with such a limited imagination in this day and age? CEOs of publicly-traded companies in the fashion industry don’t get the “pass” that comes to the super cool [...]

From Awkward Collaboration, Transformative Change

I believe that the current paradigm of problem solving in the civic square is inadequate; what results from the uncoordinated efforts of well intended “players” in the world around us stares us in the face and indicts us for our limited imaginations. As a small company with big dreams, we have known from the get [...]

Sustainabilty Demands Leadership, Not Posturing

Too bad that the communications department at PPR, the parent company of Puma and Gucci, doesn’t seem to be held to the same standards of original design and creativity that the product design departments are.  Their recent announcement about a new sustainability agenda focused on the social and environmental impacts of PPR’s business reads a [...]

Going Green in Boston

I’m not Irish, but I’m sure feeling it today.  St. Patrick’s Day in Boston is an unparalleled experience. No, I’m not downing Guinness at the Black Rose … I’m celebrating St. Patrick’s Day by opening the new Timberland store on Boston’s famed Newbury Street. What’s so green about a shoe store?  In a word, everything.  [...]

Haiti Needs Purpose, Not Pity

With the anniversary of the earthquake in Haiti upon us, I’ve seen a fair amount of predictable media coverage that recounts the devastating events of January 12, 2010, and an equal amount of coverage that focuses on the continuing plight of the Haitian people one year later. I’m pretty ambivalent about the media coverage.  It’s [...]

40 Hours: What Footprint Would You Leave?

Every full-time Timberland employee is entrusted with 40 hours of paid time off (part-timers get 20) to serve in their communities and for organizations and causes that are important to them.  40 hours – that’s one full week, over the course of a year, in which they can invest their time and talent to whatever [...]

News Flash: Climate Legislation Lacks Leadership

Page 3 of this morning’s Wall Street Journal announces, “Senate Halts Effort to Cap CO2 Emissions.“  I am outraged … but not surprised.  Not in the least. I was in Washington yesterday, on business unrelated to climate legislation — I was invited to a Congressional briefing on the role of private enterprise in rebuilding a [...]

Up In Smoke

So, how about another CEO blog on the debacle of “health care reform” in the tortured, partisan nation of America?  Nah… I am gainfully employed running our business, so no time to indulge in the practically pornographic vitriol perfuming the civic square from the Left and the Right; I get paid to deliver sustainable results [...]

Helping Haiti

The shock of yesterday’s 7.0 earthquake in Haiti is being felt around the world. We wait now for news of both damage and survivors … we pray for those whose lives and families have been devastated … and we unite, in concern and compassion and with a desire to do whatever we can to contribute [...]