Posts within ‘Who We Are, What We Do: TBL Culture & People’

“Oh, the Places You’ll Go” with the Front Country Travel Collection

This past Spring I graduated from the University of New Hampshire and while at a post-commencement celebration, I was particularly surprised when a family friend approached me and handed me a Dr. Seuss book, “Oh the Places You’ll Go!” This was the most unique gift I received that day, and after a quick read, it turned out to be a simple yet very sincere story, a tale of chasing your dreams and moving mountains along the way.

After spending the summer working on the grounds crew at a local golf course, while wearing my faithful Timberland 6” yellow boots, I now find myself sitting at Timberland’s headquarters in Stratham, NH working as an intern in the Global Marketing Department. I couldn’t be happier with the way things have played out since graduation. Growing up in Stratham, I’ve always known that Timberland was right here in my own backyard, and I am very excited that my relationship with the brand has gone from wearing my Premium 6” boots out on the golf course, to working here at the corporate headquarters.

One of the first tasks doled out by my manager was to connect with the men’s product design team to learn how an idea and inspiration becomes a collection of shoes. So I sat down with the Designer and Product Manager responsible for the popular Front Country Travel collection, and I came away from that conversation with a newfound appreciation for the stories that help inspire our products — and I started to discover an odd connection to the strange gift that I received that day at my graduation party.

The Front Country Travel collection are shoes designed for the man who is going places and needs a versatile shoe to help get him through his day. This shoe is inspired by the traveling man who does not have time to change his shoes for every event in his busy daily schedule, and is looking for the perfect mix of style and functionality in a single multi-use shoe. The Front Country Travel collection delivers excellent comfort for long days of travel from point A to point B. From the office to the airport, to a stroll in the countryside, to dinner at a local pub, the Front Country Travel brings you a stylish, versatile shoe that can be worn for every occasion.

Because the Front Country Travel is designed to be worn in a variety of different situations, it must look good and be comfortable. The suede outer material provides a stylish look that is appropriate for the office or a night out on the town, but is also lightweight and breathable for maximum comfort. The 15% recycled rubber lug sole is built with traction control to help conquer any terrain, while the foot also rests atop a Timberland anti-fatigue footbed, designed to absorb shock and provide all day comfort for your feet.

The way I like to look at it is that the Front Country Travel is the perfect shoe to take me on the journey into my young professional career. Six months ago I received “Oh, the Places You’ll Go!” as a gift, having no idea where my shoes would take me in the coming months. I was transitioning between leaving college life and trying to find the best path to take to begin my career. Now after my first month at Timberland the path is becoming clearer, and I think it’s time to get myself a pair of Front Country Travels to carry me forward to the many places I’ll go in the future.

You have feet in your shoes. You can steer yourself in any direction you choose.

~Dr. Seuss ‘Oh, the Places You’ll Go!’

Ironically, my feet have led me to Timberland, right here in my hometown, and I couldn’t be any happier.

Behind the Scenes: Spring ’13 Photo Shoot

Here at Timberland, we love our snow. Nothing is better than the white stuff. But even I have to admit that this year I couldn’t be more excited for the warming temps!

Spring is all about having fun in the sand, sun, and water. When it came time for our Spring 2013 photo shoot, we kept this spirit in mind and traveled to Martha’s Vineyard, Massachusetts.

For over a century, MV has been one of the most popular summer destinations on the east coast- and we definitely aren’t surprised. There is something for every warm weather traveler. Not only does it have some of the best beaches in the country, but it is also home to lakes, miles of trails to explore, and authentic boat builder workshops.

We found lots of interesting landscapes to act as a back drop to our colorful Spring 2013 product (where better to shoot a boat shoe then on an actual sailboat?). Plus, we actually got to meet some of the boat builders who crafted our ship the old fashioned way – how cool is that?

Be sure to check out the results of our trip!  Our MV photos are all at womens.timberland.com

Embracing the ‘Makers Movement’: Matthew Miller x Timberland

In the next few years, every person will be able to interact and have a conscious choice on colour and the way that a garment is constructed and finished. In a true sense Timberland are pioneers in the new movement, the biggest of our generation: “The makers movement.”

- Matthew Miller

This season, Matthew Miller has partnered with Timberland to design the footwear for his show at LONDON COLLECTIONS: MEN. Using our Design Your Own online tool (US version here and UK version here), the breakthrough menswear designer created four unique styles which mirror the themes of his Autumn/Winter 2013 collection.

Miller picked from the hundreds of leather bases, laces, rivets and soles available on Timberland.com to adapt the classic boot to sit alongside his collection.  See the finished products and hear more about the collaboration from the designer himself:

Happy Holidays

From our Timberland family to yours — best wishes for a happy, healthy, joyous, peaceful, very merry holiday.

Here’s hoping there’s something special waiting for you under the tree.

(Thank you Instagram fan @giozinna for sharing this great pic with us!)

We’re Dreaming of a ‘Green’ Christmas?

The last thing many of us consider when planning our holiday celebrations is the impact of those festivities on the environment … but a new survey commissioned by our Timberland team in the UK shows that eco-habits are far more engrained in British Christmas traditions than we might expect.

A surprising 100% of Brits surveyed say they do take steps to minimize their carbon footprint and help the environment during this festive season. These include replanting Christmas trees, buying organic ingredients for their Christmas day feast and wrapping gifts in recycled paper. Over 60% turn off their Christmas lights when they’re not at home, with 80% doing so to promote eco-values to their children.

And of course, holiday eco-consciousness starts at the top: 81% believe Father Christmas is the ultimate eco-hero for flying around the world on sustainable transportation.

At Timberland, protecting the environment is second nature to us. Because we make and sell gear for the outdoors, our business has a stake in seeing it thrive. We’re thrilled to see that Brits share the same passion and have made so many green behaviors part of their family Christmas.

Anabel Drese, European CSR Manager

What do you do to lighten the environmental impact of your holiday season? Tell us here.

Thanks a Million!

It’s an exciting day here at Timberland: Not only is it Friday (in and of itself worth celebrating), but we’ve also hit the major modern milestone of having one million fans on our Timberland Facebook page!  That’s a whole lot of love.

We couldn’t be happier with our Facebook fans – they’re always sending us great pics of their Timberland gear, commenting on our new products and styles and generally providing a positive Timberland vibe.  We wouldn’t be the brand we are without the support of other people who love Timberland as much as we do – so thank you, Facebook fans.  Thanks a million.

If you’re not already a Timberland fan on Facebook, we’d love to add you to our one-million-and-growing community.  Check us out!

Walk With Me: The Marcus Troy Experience

Last month, Timberland convened a group of creative influencers, led by lifestyle and fashion journalist Marcus Troy, for a unique outdoor journey designed to take them from nature to city and back again.  Against the backdrop of Timberland Canada’s headquarters in Toronto, we outfitted our group of ten trendsetters in Timberland gear, including the Earthkeepers City Premium boot and GT Scramble and led them on a 2.8 mile hike through some of the city’s most beautiful settings.

During the day, each participant was tasked with taking pictures and capturing the experience through their own creative lens.  The result is a series of phenomenal images and perspectives that live on Marcus Troy’s website.

What does an urban outdoor journey look like through the eyes of influencers like Karla Moy, William Yan, Shane Stirling and Bryan Espiritu?  Immerse yourself in the Marcus Troy Experience to find out.

From Everest to Iditarod: Cindy Abbott’s Incredible Journey

Cindy Abbott is a wife and a mother with some “normal” hobbies and interests (ballroom dancing, SCUBA diving and cheering on the San Diego Chargers) … and others that are not so normal.  In 2010, Cindy summited Mount Everest, and she’s currently in training for the 1150-mile Iditarod sled dog race in Alaska.

More extraordinary?  Cindy was diagnosed in 2007 with Wegener’s Granulomatosis – a rare and incurable form of vasculitis that affects the nose, lungs, kidneys, and other organs.  She’s functionally blind in her left eye and suffers extreme joint pain, fatigue and circulation issues because of the disease.

Not really the kind of person you’d expect to be summiting Mount Everest or braving the extreme conditions of the Iditarod, is she?

When we first heard about Cindy and her remarkable story, we did what bootmakers do (naturally): We sent her some boots.  As she trains to compete in the “Last Great Race on Earth,” her feet will stay warm and dry in a pair of our Earthkeepers Stratton Tall boots.

Cindy’s motivation for taking on these incredible challenges is simply to raise awareness for rare diseases such as her own – and that’s a mission we’re happy to support.  In the coming months, we’ll be providing updates on Cindy’s training and preparation for the Iditarod on our women’s site – please check back often to see how she’s doing.  In the meantime, you can learn more about Cindy and the journey that has brought her to this point on her website, reachingbeyondtheclouds.com.  To offer your support, go to Cindy’s fundraising page.

Behind the Scenes at Grain Surfboards

Eco-conscious, locally sourced and community driven, Grain handbuilds wooden surfboards, skateboards, bodyboards and handboards in southern Maine. We met up with the Grain guys a few months ago to get their thoughts for our Expert Advice section – and in addition to their words of wisdom, we also came away a bunch of great photos of board-building action.  Here are a few of our favorite shots that didn’t make it to the website:

Mike and Brad (Grain's co-founders) with a couple of beautiful boards

Brad -after we asked him how many bugs he eats on his morning commute

Hookset Premiums, working hard

Nolan focusing on shaping the rail on a lucky someone’s Fish

Recycling wood shavings

You can learn more about Grain on their website.  To learn about how they’re working to be a sustainable business, check out our men’s site.

Follow Your Passion: Expert Advice from Grain Surfboards

Mike and Brad are the founders of Grain Surfboards – an eco-conscious, locally-sourced and community driven business located in southern Maine near the Atlantic Ocean (all the better for putting their boards to the test).

The guys of Grain

We caught up with them during a few quiet moments when they weren’t focused on waves or work to see what tips they have for other aspiring small and sustainable business owners:

Source local. Not only does it help your community and economy when you buy your materials locally, it cuts down on transportation emissions.  Grain uses cedar from a local mill for their boards.

Local wood makes for great boards

Hire local. Another great way to support your community is by hiring your (qualified) neighbors.  Some of Grain’s employees live so close by, they travel to work by bicycle (talk about a fun commute!).

Grain's employee parking lot

Use everything. Grain gives its wood shavings to farmers, who use it as bedding for animals.  What kind of waste are you throwing in the landfill that could have a useful second life?  (At Timberland, we’ve started using old fishing nets to make material for our jackets – who knew?)

Some lucky animal will be sleeping on these tomorrow

And finally: Follow your passion. Mike and Brad and their team are crazy about 2 things: surfing and treating the world right – and those passions shine through in every decision and surfboard they make.  If you don’t believe in what you’re doing, life’s not nearly as much fun.

To see what other tips Mike and Brad have, visit the Expert Advice section of our men’s website.  To see for yourself the beautiful boards they produce, go to www.grainsurfboards.com.