Posts within ‘Festivals’
10 Days of Fabulous Films (and One Cool Map)
Grab the popcorn and turn off your cell phone: The curtain will rise at the Toronto International Film Festival tomorrow. We’ve had such a good time at the festival the past few years — touring the city, scouting for celebrities, taking in amazing films — that we’re going back again as an official TIFF sponsor this year.
As in past years, Timberland is helping to make the 2012 festival more sustainable and less impactful on the environment by providing reusable tote bags and complimentary pedal-powered taxi (EcoCab) transportation for festival attendees. This year, we’re also excited to have sponsored the creation of a Festival Walking Map — a colorful, illustrative map detailing the festival “neighborhood” so that attendees can easily navigate their walk from the Isabel Bader Theatre to TIFF Bell Lightbox without missing a turn or a showtime.
The walking map was designed by Toronto artist Jillian Ditner, an award-winning Ontario College of Art and Design grad whose map design started with simple sketchbook drawings:
My process is to begin with hand drawn sketches to develop the layout and feeling of the piece, later adding color and texture digitally. For this festival map I wanted to create a warm and friendly feeling while focusing on important landmarks to help the viewer navigate the city. It was important for the map to be accessible without compromising usability.
- Jillian Ditner
The finished product IS warm and friendly, yes? If you want to see a bigger, better version, the festival walking map is available on our website in both printable and mobile-friendly versions.
When we’re not using Jillian’s map to explore the streets of Toronto, we’ll spend the next week and a half taking in all the cultural glory that is TIFF 2012. To share our experience (virtually) and to learn more about Timberland’s support of events like this one, visit our Festivals page.
Rock & Recycle: Expert Advice from Zero Hero
“Zero Hero” might sound like an oxymoron, but bear with me: this organization helps to make music and lifestyle festivals more eco-conscious and sustainable. We caught up with Zero Hero founder Bryan Birch at the 2012 Wanderlust Festival in Vermont earlier this summer and he gave us some tips on how to enjoy summer’s best events without leaving a huge environmental impact:
Buddy Up. Carpooling is way more fun than going solo anyway. Another responsible alternative? Using event-provided transportation, like the bio-diesel powered Wanderlust bus, to save gas money and CO2 emissions.
Wanderbus Roadtrip!
BYOBottle. Buying bottled water is so 2006. Bring your own reusable bottle to fill on site to save a few bucks and spare the environment your plastic waste.
Dress for success. Mom always said wear clean underwear and that’s a good start – even better is topping it with clothing and footwear made with recycled and renewable materials. Like these:
Earthkeepers Wharf Bomber Jacket, made with recycled nylon
Earthkeepers Radler Trail Low Approach, featuring recycled PET linings and recycled rubber in the outsoles
To see what other eco-tips Bryan has for staying green while you’re festival-ing this summer, visit the Expert Advice section of our men’s website.
Pins, Playlists and Putting Ourselves in a Wanderlust Mood
We’re officially halfway through our Wanderlust summer, and gearing up for festival #3 at Squaw Valley this weekend. For those if you just tuning in, Timberland is the official greening partner for Wanderlust 2012, and we’re helping to make this one-of-a-kind festival a little greener and less impactful on the environment.
There’s nothing quite like the actual Wanderlust experience — world-class yoga, locally-grown food, inspiring speakers and breathtaking outdoor settings — but we don’t all have the luxury of time or travel budgets to be Wanderlust groupies all summer long (lovely as that sounds). Now there’s a cure for the Wanderlust woes: if you’re passionate about Pinterest, go check out Timberland’s Pinterest page where you’ll find our Wanderlust board. The photos of our Stratton Mountain hike are guaranteed to slow your frantic mind. And if music is more your thing, we’ve put together a Wanderlust-inspired playlist on Spotify (you’ve got to be a registered Spotify user to listen). Think Jack Johnson, Ben Harper, Ani Difranco … that kind of soundtrack will get you through the day, no?
Pins and playlists — It’s kind of like a staycation for your mind and spirit. Enjoy. And if you want to learn more about our involvement with the wonderful world of Wanderlust, check out our festivals page.
The Wonderful World of Wanderlust
Last weekend, several lucky members of the Timberland team headed to Stratton Mountain in Vermont to see what Wanderlust 2012 is all about. When we weren’t fine-tuning our yoga poses with renown instructors like Seane Corn, we enjoyed beautiful, inspiring hikes with Timberland guides, listened to incredible live music from performers like Ani DiFranco and MC Yogi and indulged in some of the best-tasting healthy food around, thanks to folks like Hippie Girl Pitas and Vermont’s own Ben & Jerry’s.
We also met some amazing people who stopped by the Timberland Earthkeepers booth to make a pledge to reduce their personal environmental impact. It was inspiring to meet so many people concerned about the environment – and they had some pretty creative ideas for how to conserve resources and save energy!
Who knew that being the Official Greening Partner for Wanderlust 2012 could be so much fun? If you missed the Wanderlust Festival at Stratton last weekend, here’s a glimpse:
The fun doesn’t stop here … with three more destinations, Wanderlust 2012 is just getting warmed up. Visit our Festivals page to learn more about Wanderlust and the ways in which Timberland is helping to make this year’s festival one of the most socially and environmentally conscious events of its kind.
Come With Us to Wanderlust
It’s time to hit the slopes again – yes, really – as the Wanderlust Festival rolls into a resort town near you. One part yoga, one part music, one part fine fresh food, Wanderlust is the ultimate happy place for anyone in need of soul-soothing or mind and body recharging. Here’s a taste of what Wanderlust is all about:
Now in its 4th season, Wanderlust will kick off June 21-24 at Stratton Mountain in Vermont, will continue on to Wanderlust Colorado at Copper Mountain July 5-8, will return to its original Wanderlust California at Squaw Valley July 26-29 and will round out the summer at the first ever Wanderlust Whistler at Whistler Resort August 23-26.
Timberland is proud (and totally excited) to be the Official Greening Partner for Wanderlust 2012. When we’re not enjoying an early-morning meditation or going on a guided hike, we’ll be working with Wanderlust to make this one of the most socially and environmentally conscious events of its kind by improving the festival’s waste reduction process (less waste = happier planet). And for festival-goers who favor eco-friendly transportation, we’re also sponsoring the “Wanderbus” – providing bio-diesel bus transportation between Wanderlust and major cities nearby.
Pack up your yoga pants and your best “heal thyself” attitude and come on along. You can find all the important details about Wanderlust 2012 on the official festival website. To learn more about what Timberland is doing to support Wanderlust and for exclusive on-site footage and reports, stay tuned to our Wanderlust website and our Facebook page.
A Lesson in Happiness From Mountainfilm
When we weren’t gawking at the beautiful scenery or chatting with visitors at our Earthkeepers booth, those of us from Team Timberland who were lucky enough to go to Mountainfilm in Telluride last weekend enjoyed some of the inspiring speakers on Mountainfilm’s agenda. A festival favorite was Dan Buettner, a record-setting endurance biker, author and explorer.
Dan Buettner
Dan wanted to understand why certain people in particular areas of the world lived longer, healthier and happier lives, so he traveled across the planet to get answers. The result is his best-selling book, The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest, which examines how people live and how lifestyle affects lifespan.
Here’s a bit of what Dan has learned about happiness through his travels and research:
If you want to be happier, get outdoors.
Access to nature is clearly associated with higher levels of happiness, lower BMI and even better eyesight. As a species, we spent 99 percent of our existence outdoors. That gives us an evolutionary clue for what we ought to be doing.
“Getting outdoors” doesn’t have to mean scaling a mountain or running a marathon.
I can tell you with near certainty that regular, low-intensity physical activity is much better for you than beating your body while engaging in ultra-endurance activities. Joints give out, cartilage erodes, we get injured. Experience something extreme, and then learn to like hiking. You’ll be happier and healthier in the long run.
If we want to lessen our environmental footprint and live healthier lives, we’ve got to step away from the gas tank.
If we tax the heck out of gasoline we’ll drive less, produce less carbon, walk more, bike more, get outside more and nearly eliminate the obesity epidemic.
As an outdoors brand, we’d have to agree with Dan — getting outdoors makes us pretty happy! We’re proud to have been a sponsor of this year’s Mountainfilm in Telluride Festival, and grateful for the opportunity to meet incredible people like Dan while we were there. To learn more about Timberland’s support of Mountainfilm, please visit our Festivals page.
May Means Mountainfilm
Colorado may be home to some of the best skiing in the states, but when the temperature warms and the snow melts, we love it for a whole different reason: Mountainfilm in Telluride.
To call Mountainfilm a film festival would be an understatement: it’s as much about the people that attend and the experiences they share as it is about the films that are shown. Each year, activists, explorers and artists of all kinds congregate at Mountainfilm to examine environmental, cultural and social issues in a uniquely creative way — and to be moved and motivated to take their own action.
As a brand that appreciates creativity and is passionate about protecting the great outdoors, we’re excited to be the Official Footwear Sponsor of Mountainfilm in Telluride. As part of our sponsorship, we’re going to be outfitting filmmakers and other Mountainfilm VIPs in our Earthkeepers footwear (made with recycled and environmentally-conscious materials), and encouraging festival-goers to be more eco-conscious in their own lives. If you’re going to Mountainfilm, stop by the Timberland kiosk and make a pledge to reduce your environmental impact — we’ll plant a tree in your honor!
If you’re not traveling to Telluride, stay connected to all the best of what’s happening at Mountainfilm by visiting our Festivals page - we’ll be sharing stories, photos and videos from our experience there.
A Few of Her Favorite Green Things
If you’re suffering from post-Sundance depression, don’t despair – you can go back in time with Amanda (even if just for 2 minutes) as she shares with us some of the great green initiatives she spotted at this year’s Sundance Film Festival. (Solar powered parking meters – who knew?!)
Need a bigger dose of Sundance? Check out our Festivals page.
Earthkeepers Cab Confessions
There’s nothing like a late night and a little mountain air to loosen people up. While at the 2012 Sundance Film Festival last week, we offered free taxi rides to Festival attendees in exchange for their “Earthkeepers confessions.” Our passengers shared enlightening, inspiring and just plain entertaining thoughts about what they do (or DON’T do) to make a positive impact on the environment. See for yourself:
Don’t forget to visit the Festivals page on our website to check out the rest of our photos and videos from Sundance 2012.
Earthkeeping Pledges Aplenty at Sundance
The scene at the 2012 Sundance Film Festival hasn’t been all snow and celebrities (although apparently there’s been loads of both) … at the Timberland booth, festival-goers are invited to make their own personal pledge to help preserve the environment and protect the outdoors. Here’s Amanda with a show and tell:
And, here are more of our favorite pledges that have come in at Sundance so far:
Inspired to make your own Earthkeeping pledge? Share it with us here. And stay tuned … the curtain doesn’t close at the Sundance Film Festival for a few more days, and we’ve got lots more to share. You can find additional videos and photos from our Timberland team’s Sundance experience on the Festivals page of our website.
