Posts within ‘Hikers to Handsewns: Products & Design’

Inspired by the Past, Designed for Today: Timberland Boot Company

When it comes time for a new web experience for one of your pinnacle collections, what do you do? For Timberland Boot Company, we wanted to do create something extra special, something that would match the quality, craftsmanship and attention to detail that is embodied in every shoe and boot that is in our Fall 2012 line. We also recognized that our heritage-inspired products are most often viewed on very modern technology, and so we created a site that’s designed for optimum viewing on devices like iPads and iPhones … giving you, our consumers, the best Boot Company experience we can (without actually putting our products on your feet).

The Fall 2012 Boot Company website highlights beautiful product photography, shot in our own backyard (at a Peabody, MA leather tannery and Lowell, MA mill) — meant to convey the spirit of the post-Industrial era and the hardworking men and women who defined it.

Tackhead 8" Fabric & Leather

Marge Snap Ankle Boot

Like those craftsmen who mixed tradition with innovation, our collection keeps one foot rooted in the past while the other treads fearlessly into the future.  We think they would have liked the Fall 2012 Boot Company collection … and we hope you do, too. Take a look: www.timberlandbootcompany.com

1 Piece, 3 Ways: The Best of the BareStep

You’ve got places to go and things to pack, and struggling to cram 4 pairs of shoes into your bag kind of takes the wind out of your weekend sails.  We hear you.  That’s why Timberland’s women’s site now features tips and tricks from our stylist for making one pair of shoes work harder with more of your wardrobe … so you don’t have to expand the shoe section of your closet or bring an extra bag on your weekend getaways.

First up, the Earthkeepers BareStep Trail Oxford.  As a trail shoe, it will look (and feel) right at home on your morning hike … but the BareStep is also comfortable and stylish enough for window shopping, coffee-sipping, seashell hunting and whatever else might be on your agenda.   See?  Our friend Emily is all smiles in her BareSteps:

(Don’t forget: if you’re not a leather oxford lover, we’ve also got a sporty mesh version of the BareStep in light, bright colors, and a fun, feminine Mary Jane style.)

Summer might be winding down, but we’re just getting warmed up.  See more stylist ideas on how to wear 1 piece, 3 ways on our women’s website.

Rock & Recycle: Expert Advice from Zero Hero

“Zero Hero” might sound like an oxymoron, but bear with me: this organization helps to make music and lifestyle festivals more eco-conscious and sustainable.  We caught up with Zero Hero founder Bryan Birch at the 2012 Wanderlust Festival in Vermont earlier this summer and he gave us some tips on how to enjoy summer’s best events without leaving a huge environmental impact:

Buddy Up.  Carpooling is way more fun than going solo anyway.  Another responsible alternative?  Using event-provided transportation, like the bio-diesel powered Wanderlust bus, to save gas money and CO2 emissions.

Wanderbus Roadtrip!

BYOBottle. Buying bottled water is so 2006.  Bring your own reusable bottle to fill on site to save a few bucks and spare the environment your plastic waste.

Dress for success. Mom always said wear clean underwear and that’s a good start – even better is topping it with clothing and footwear made with recycled and renewable materials. Like these:

Earthkeepers Wharf Bomber Jacket, made with recycled nylon

Earthkeepers Radler Trail Low Approach, featuring recycled PET linings and recycled rubber in the outsoles

To see what other eco-tips Bryan has for staying green while you’re festival-ing this summer, visit the Expert Advice section of our men’s website.

Three Cheers for Friday

As we sail off into a sunny summer weekend, here’s are a few of the things that are making us happy here at Timberland HQ.  TGIF, readers.

1. The three “H”s.  That’s hazy, hot and humid, the forecast for the next 48 hours here in New Hampshire.  Our summer is too short not to enjoy every blazing hot minute, so we’re headed out to enjoy it.  But not without …

2.  Sandals on sale.  There’s no better time to grab a pair of Earthkeepers Kennebunk Thong sandals, or one of the many other Timberland sandal styles that are now 30% off.  (Seriously, there’s no better time. Go.)

3.  Ziggy Marley and the Melody Makers.  If the weekend had a soundtrack, it would start with songs like “Beautiful Day” and “All Day All Night.”  You’ll find them both, along with a bunch of other weekend-worthy tunes, on the Wanderlust-inspired playlist we made on Spotify.

What are 3 things making you happy today?  Share them with us here; we’ll publish a list of the best in an upcoming blog post.

Because Running Around Barefoot Isn’t Always Safe (or Pretty)

Yes, yes, I know — it’s summer and for some of us “summer” is defined as: “the only 3 months of the year in which I don’t have to wear wool socks and heavy footwear.”  It’s bare feet season, baby.

But for the few occasions when it’s just not a good idea to run around with naked feet (trail running, sprinting across very hot pavement to get to the ice cream truck, the day you meant to get a pedicure but didn’t), we bring you the Earthkeepers BareStep Trail Oxford.  You’ll love that the BareStep is fashionable and functional (thanks to a super-stable outsole made with Gripstick and Green Rubber) and your feet will love the cushy faux-suede lining.  Here’s Ellen to tell you more:

If you’re not loving the leather look, not to worry — our Earthkeepers Barestep Collection also includes a sporty oxford featuring breathable mesh and bright colors, and a clog lined with SmartWool and faux shearling. (Because like it or not, bare feet season isn’t going to last forever.)

A Bounty of Beautiful Boat Shoes

You don’t need stellar sailing credentials to sport this season’s colorful, comfortable nautical style: Check out some of our favorite Timberland women showing off their favorite Timberland boat shoes:

Love the looks?  You can shop our entire boat shoe collection now to find your own sea-worthy style.

Setting Sail for London

In a few short weeks, all eyes will be on London as athletes from across the globe gather to compete in the world’s foremost sports competition.  The Royal Spanish Sailing Federation will be among them — and along with Timberland Formentor boat shoes and gear, we’re sending them off with our very best wishes for fair winds, calm seas, and good grip.

Go get ‘em, team.

Behind the Scenes: Timberland Boot Company Fall 2012 Photo Shoot

Timberland Boot Company examines an era defined by hardworking men and women in New England from 1900-1045. This was a time when the world was rapidly changing, with one foot firmly rooted in the past and the other relentlessly marching forward. Precipitated by the advent of machinery, craftsmen mixed tradition with innovation.

When it came time for our Fall 2012 Boot Company photo shoot, we kept this spirit in mind and traveled to Peabody, Massachusetts — the unrivaled Leather Capital of the World. In the 1920s, men endured long days in harsh conditions to create exceptional footwear. To capture their story, we endured our own long days and harsh conditions inside one of the last remaining leather tanneries in North America.

Our photo shoot location - an old leather tannery

There we found lots of rich material to act as a back drop to our amazing Fall 2012 product (as well as lots of trash, mice and other gnarly stuff). The air was stale, but steeped in a rich history. In true Boot Company fashion, we found vintage leather dying barrels, handmade carts resting next to industrial measuring and cutting machines. Stacks of beautiful, multi-colored leather sat unused next to well-worn tools and gears. It would be a DIY, restoration aficionado’s dream. Interestingly, you could chart the history of this tannery through the various pin-up girl calendars scattered throughout the building.

Piles of beautiful, unused leather

Not kidding about the old pin-up girl calendars

Over the next few days, we worked feverishly to get all the shots in the waning winter light. Once we were done, we found out that we were the last ones to use the building before it was destroyed to make way for a condominium housing complex. Time continues marching forward.

Getting the last few shots

Here’s a sneak peek at some of the Fall 2012 lookbook images.  Enjoy and stay tuned — Timberland Boot Company’s Fall collection will be available soon.

Light, Lean, Sexy, Stylish: Hookset Handcrafted

The ask: Create a footwear collection that has unique Timberland DNA and is appropriate for spring and fall casual wear when you’re kicking it beachside with friends or lounging in the park. The answer: The Hookset Handcrafted Collection.

Ok, next question: What do you do when you learn that this collection is distinctively hand made, minimalist-inspired, stylish, fun and great for the environment? You can’t help but make a sexy stop-motion video to show the Hookset Handcrafted in all its glory.

Four materials expertly combined: 100% organic cotton canvas, genuine leather, 100% natural latex and aluminum. That’s it, that’s all. The Hookset Handcrafted Collection features minimal amounts of these materials, combined with a lean environmental impact in an extremely stylish package.

We asked filmer / photographer Spencer Higgins to bring his talents from the fashion and automobile world to Timberland. And the result? Oozing with cool, the Hookset Handcrafted. Four materials, expertly combined with our lowest Green Index score measured to date.*

Take a peek and see what we’re made of. Then learn more: mens.timberland.com.

*Green Index score of 3.5 measured as of May 2012.

Summer-Loving Sandals

Summer is finally, officially here and we couldn’t be happier about longer days, warmer weather and the unquestionable correlation between sunny skies and sunny moods.  And what better way to celebrate summer than by strapping on a pair of I-can-have-fun-and-look-fabulous-at-the-same-time sandals?  We’ve got them.  See for yourself:

Find your own summer-loving style on our website, and then get out there and soak it up.  You’ve earned it.