Posts within ‘Boots With Roots: Tree Planting’

It’s Arbor Day:Unleash Your Inner Lisina

Not to worry, this is a family blog.  And a Lisina is a tree that helps to produce sustainable charcoal in Haiti, where people depend on fuel wood and charcoal for cooking and heating.  It’s one of several tree species we’re growing in Haiti as part of Timberland’s sustainable agroforestry program there, which has resulted in 1.4 million trees planted to date.

We’re working on adding another 100,000 trees to that tally, and you can help:  In honor of Arbor Day (that’s this Friday, tree fans), we’re asking Facebook users to check out Timberland’s Hortiscope — a quiz which matches your personality with the tree in Haiti that’s most like you.  And if it wasn’t rewarding enough to learn whether you resemble a Benzoliv (caring and selfless) or a Kasya (trustworthy and practical), there’s more:  For every completed Hortsicope quiz, Timberland will plant a tree in Haiti.

Click, learn, plant.  What better way to celebrate Arbor Day?

Once you’ve become acquainted with your true tree personality, you can learn more about our global commitment to reforestation in the Tree Planting section of our website.  And to read more about Timberland’s Arbor Day campaign, check out our Newsroom.

Three Reasons Why We Love Earth Day

What’s to love about a day of community service in honor of Earth Day?

#1.  POWER TOOLS

#2. PAINT

#3.  WHEELBARROWS

We also love mulch, rakes, hammers and all sorts of other toys of the great outdoors we don’t get to play with during the course of a normal business day.

Timberland volunteers were not the only ones to get out and celebrate Earth Day this week – it looks like our West Coast colleagues at The North Face, lucy and JanSport had a great day doing good work, too:

Yes, it was a lot of fun – and incredibly meaningful for the local community and environmental organizations who benefited from our efforts.  Thanks to the Timberland and VF volunteers who took time out this week to make a difference in their world; the sore muscles and sunburned arms were well worth it.

Lace ‘Em Up and Move ‘Em Out: It’s Earth Day!

Okay – so technically Earth Day isn’t until April 22, but why wait?  We’re an outdoors brand that cares an awful lot about the environment (it is, after all, our playground), and we’re headed out a few days early to give it some extra TLC.

If you’re thinking that Earth Day service isn’t for you because it’s too unsavory (think smelly roadside trash pickup) or too episodic (you clean up smelly roadside trash today, only to find more in its place tomorrow), here are some examples of the kinds of things our Timberland team around the globe will be doing this week – and month – to celebrate Earth Day and support the notion of environmental sustainability:

  • Getting rid of bad seeds: At Pasir Ris Park in Singapore, volunteers from Timberland’s Asian Headquarters will remove invasive species, including Pong Pong fruits and ferns, to help preserve an area of mangrove trees.
  • Educating future environmentalists: In Milan Italy, Timberland volunteers will partner with Legambiente to teach 200+ children about the importance of respecting the environment.  The students will have an opportunity to put learning into practice as they remove graffiti, plant trees and create a botanical garden.
  • Making greater use of the great outdoors: In a local community in our own home state of New Hampshire, volunteers will help to transform overgrown and under-utilized conservation land into a public park with areas for playing and picnicing, as well as a trail network.

And, we’re spreading the love.  This is Timberland’s first Earth Day as a member of the VF Corporation family, and we’re beyond excited to have several of our “siblings” joining in our longstanding tradition of community service.  San Francisco-area employees from The North Face, JanSport and lucy will be volunteering this week for the Alameda Point Collaborative, an organization that provides transitional housing for formerly homeless people and families.  And further south, our colleagues at Vans, Reef and Eagle Creek are planning their own Earth Day service celebrations as well.

All told, we’ve got more than 3,500 volunteers doing their part to revitalize nearly 150 communities around the world. That’s a lot of boots on the ground doing a lot of good hard work for our dear Mother Earth.

Stay tuned!  We’ll be sharing photos, video and Earth Day event recaps here on the Bootmakers Blog.  Want to get in on the action?  Visit Earth Day Network’s website to find out about Earth Day events in your area.

Two Years Later, 1.4 Million Trees Greener

We’ve planted 1.4 million trees in Haiti since 2010, when we launched the Timberland tree nursery and training project there as part of our commitment to plant 5 million trees in five years.

Less than 2% of Haiti’s original forests remain due to a long history of unsustainable land use practices and a continuing dependence on tree wood and charcoal for cooking and heating needs. The deforestation causes a decline in soil fertility, which results in erosion that leads to extensive flooding, depleted groundwater supplies and food insecurity.

The Timberland tree nursery project in Haiti is an example of our commitment to Earthkeepers — the philosophy that guides us in everything we do. By building a community-based agroforestry model that includes eight tree nurseries run by volunteer farmers throughout the Gonaives region, Timberland is connecting those farmers with trees, seeds, tools and training. The combination of these elements has resulted in larger crop yields, which means more food to eat, crops to sell and increased income for the farmers and their families.

This video highlights the progress we’re seeing in our Haitian tree nursery project, and the positive impact we’re helping to “plant” for the people and environment in Haiti.

To learn more about Timberland’s commitment to reforestation in Haiti as well as other regions of the world, visit the tree planting section of our website.

Who Needs An Angry Bird When You’ve Got a 6 Inch Boot?

Bad weather, bad cold, bad day … we can appreciate that even the most hardcore outdoor enthusiast needs some down time inside once in a while.  Check out the new Games section on our website, where you can take quizzes to find out what kind of tree personality you have (sturdy oak or flirty palm?) and what your packing habits say about you.

If quizzes aren’t your thing, try the bottle crusher game: Using the hard core soles of your virtual boots to destroy as many plastic bottles as you can is dangerously addictive.

Those of you looking for games with greater goodness, check out our Earthkeepers virtual forest.  You create the forest, invite your friends to join you there, and plant virtual trees.  For every tree you plant in the virtual forest, you’ll help Timberland plant a real tree in Haiti.  And isn’t that better than any trinket you ever won at the arcade?

Click here.  Play now.  It’s all fun and games until the next snowstorm takes your power out.

Earthkeeping Pledges Aplenty at Sundance

The scene at the 2012 Sundance Film Festival hasn’t been all snow and celebrities (although apparently there’s been loads of both) … at the Timberland booth, festival-goers are invited to make their own personal pledge to help preserve the environment and protect the outdoors.  Here’s Amanda with a show and tell:

And, here are more of our favorite pledges that have come in at Sundance so far:

Inspired to make your own Earthkeeping pledge?  Share it with us here.  And stay tuned … the curtain doesn’t close at the Sundance Film Festival for a few more days, and we’ve got lots more to share.  You can find additional videos and photos from our Timberland team’s Sundance experience on the Festivals page of our website.

NH Earthkeepers: We Want Your Earth Day Projects!

Although it’s hard to imagine while we’re in still in the clutches of winter, spring is only a few months away … and with spring comes Earth Day.  Every year, Timberland employees across the globe pull on their boots to make a positive impact on their local communities and the environment, and we’re gearing up to make Earth Day 2012 better than ever.

Here at Timberland’s headquarters in New Hampshire, we’re seeking Earth Day projects that will contribute to the regreening of our local communities — tree planting, creating community gardens, building and maintaining trail systems — anything that will help people explore and enjoy the outdoors we care so much about.

Interested?  Click here to download the RFP for Timberland’s 2012 Earth Day projects.  The deadline to submit RFPs is January 25th (so get moving!).

If you don’t live in New Hampshire and are interested in helping Timberland make a difference in your community this Earth Day, check in with your local Timberland store.

Timberland Haiti and President Clinton: Remembering and Rebuilding

Timberland’s vice president of supply chain, Gareth Brooks, shared the following update with the Timberland community today.  2 years after the Haiti earthquake, our commitment to helping that nation rebuild continues.

On Wednesday, just one day before the 2nd anniversary of the earthquake in Haiti, I had the honor of hosting former President Bill Clinton at our new factory there.  He came, along with staff from The Clinton Foundation, to raise awareness for the continued need for economic development in Haiti – and today, January 12, he’ll attend memorial services for the victims.

Former President Clinton at Timberland's factory in Haiti

Two years later, the country is still devastated by the effect of the earthquake and governmental efforts to rebuild are progressing slowly.  Timberland has opened a factory in Haiti not only because it makes good commercial sense, but also because it supports our commitment to community.  We’re making products that require specific skills to create, and we’re providing the extensive training required to do so; Haiti doesn’t have a heritage of shoemaking, but our dedicated Haitian staff have demonstrated a willingness to learn.

Handstitchers at work

Since the factory opened in June, we have recruited and trained nearly 150 employees to make handsewn uppers.  Our expansion within the facility continues, and next spring we plan to open our first cut-to-box manufacturing line which will produce our first “Made In Haiti” classic handsewns.

Handstitched upper, made in Haiti

In addition to creating jobs and training people to fill them, Timberland also has a significant agro-forestry program in Haiti that combines tree planting and farmer education in a way that is  community-managed, self-financed and replicable.   Three hundred local farmers volunteer to operate the tree nurseries that supply trees for food, fuel and building material.  And, the program is designed to develop each nursery to be self-sustaining after 3 years.  Our program has already resulted in almost 2 million trees planted in Haiti; in one of the most deforested nations in the world, the importance of trees can’t be underestimated.

I was proud to join our team in Haiti yesterday, as they shared with President Clinton this amazing facility and the progress we’re making in both manufacturing great products and engaging in the local community.

Reflections on Service

The following post comes from Alan Jones, one of the Timberland service sabbatical recipients who spent a week in Louisiana last month working on a large-scale restoration project.  Turns out, the project’s impact extends far beyond the wetlands where Alan and his companions worked:

Since returning from the sabbatical, friends and family have asked me to explain the experience and how it impacted me.  Honestly, I don’t think I’ve ever been able to express it in a way that does justice, and I don’t know if I ever will.

Imagine this:

Get off a plane and shake hands with 30 or so faces you’ve never met.

Spend the next 8 days and nights with these people in comfortable (but tight) quarters.

Meet locals and taste the flavor of an incredible culture deep in the Mississippi Delta and swamplands and learn that the fastest land erosion in the world is happening in your country and at the rate of 2 football fields every hour.

Learn that 40% of our fishing industry is supported by this eroding ecosystem, and that one small nonprofit has been given the green light by the government to make it better.

Spend the rest of the week working with a team to rebuild a 5-acre site that will protect another 20 acres of marshland from saltwater intrusion and land loss.

Learn that this project is the largest implementation of it’s kind, and if successful will serve as the pilot program and catalyst for future restoration efforts.

Connect to people and land in a way you did not think possible, then bid them farewell, knowing that although you knew them not for long, you knew them well.

Realize that, in addition to the thousands of trees and grasses planted in the bayou, there is something unexpected growing inside upon your return.

What did I take away from this sabbatical?

to plant.

to grow.

to laugh.

to live.

Spreading Cheer with the Gila River Indian Community

Timberland is a company steeped in tradition, embracing a bond with the outdoors and a commitment to giving back to the community. On December 8th, more than 100 employees had the good fortune to experience a heritage dating back more than 150 years when our community service event brought us to the Gila River Indian Community, which is home to the Pima and Maricopa tribes, to spread some holiday cheer.

We teamed up with the Sheraton Wild Horse Pass Resort & Spa and Tribal Social Services to throw a fun-filled Christmas festival with nearly 300 children, decorating cookies, stockings and snowflakes, enjoying horseback rides and a trip to the Koli Equestrian Center, planting trees and snacking on holiday treats throughout – a natural crowd pleaser!

The gumdrop on top – a visit from Mr. and Mrs. Claus brought each boy and girl a special gift from their very own Christmas lists, while a special group from our team gave the Gila River Indian Community Orphanage a fresh coat of paint, landscaped the yards and assembled bicycles for all of its residents. What a Christmas surprise!

As a newbie to the Timberland team, it was amazing to be a part of such a special event where communities unite to kindle the Christmas spirit, bring smiles to children’s faces and feel the yuletide joy that can only come from Santa, his elves and a few cheery gingerbread men!