Step Inside Timberland’s New Boston Store

Last week, we asked Amanda from Timberland’s global brand marketing team, and our friend and noted video blogger Ramsey from our Kansas City-based partner, Digital Evolution Group, to meet up on St. Patrick’s Day on Boston’s famed Newbury Street and check out the new Timberland store.  The 2,500 square foot space, located at 201 Newbury Street (for all of you foursquare addicts), features Timberland-branded footwear, apparel and accessories for men, women and children.

What I thought was going to be an hour-long store visit turned out to be a four-hour excursion that included shopping and lessons in sustainable building design and Boston history. The result though, is priceless. There are so many cool and interesting things in that store, starting with the Spring 2011 product collections – including colorful boat shoes for men and women; and the new Falmouth Cycling Jacket featuring waterproof S Café™ fabric, which is made from 98.5% recycled PET (plastic bottles) and 1.5% recycled coffee grounds. Would you like cream and sugar with that?

Our dynamic duo also unearthed a myriad of features that support our commitment to sustainability, as well as subtle nods to our appreciation for the City of Boston and the history of the building in which the store is situated, which used to be a school house.

This is the first of four videos Amanda and Ramsey created. Join them on their initial peek into the new store by clicking play and be on the lookout in the coming days for their other videos that highlight the latest in-store happenings and cool eco-conscious features.

  • ianfinity

    Fun video. Truly wonderful to see Timberland back on Newbury St. and I’m looking forward to seeing more about the store’s construction. Is there a water wall?

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  • SC1

    This video was pretty much a waste of time. Sure, we got a quick peek in the store, but they only looked at one pair of shoes — women’s — and the sleeve of a jacket. The post promised info on the brand’s eco-sensibilities, and all we learned was that said jacket was created with coffee grounds. Oh, and that the jacket didn’t actually smell like coffee. Duh.

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