Trail of Heroes, Outdoor Treasure Hunt
Timberland Europe teamed up with Geocaching to launch the Trail of Heroes, merging our key values of eco-friendly, love of the outdoors and adventure with the world’s largest location-based recreational activity.
For readers not familiar with the game, geocaching is essentially a high-tech “treasure hunt” in which players use Global Positioning Systems (GPS) devices to hide and seek hidden containers, (called caches) in the outdoors. Caches come in all shapes and sizes, and all contain a log book or logsheet for players to sign. There are currently over one million active geocaches hidden around the world.
We love the outdoors, and the aim of this high-tech outdoor treasure hunt was to encourage people to rediscover the environmental treasures hidden in these great cities using GPS to locate the caches.
The series of events launched on 18th May 2011 in Paris, Brussels, Madrid, London, Milan and Berlin. We hid 4 caches in each of the cities, and all people had to do was find each of the caches and record the “hero ID” hidden inside and load it onto our Trail of Heroes website.
One of the Timberland Trail of Heroes caches
There were great rewards up for grabs for those taking part, including Earthkeeper boots for the first person in each country to find the caches, and a grand prize being awarded to the overall European winner of a trip for 2 to Iceland. This prize includes a hiking excursion of Iceland’s highest waterfall, geysers and glaciers. This prize will be won when the final cache is released across the participating countries tomorrow, 3rd June.
A trip to Iceland for the lucky Trail of Heroes winner
Take a look at the video to see what it’s all about: