10 Days of Fabulous Films (and One Cool Map)
Categories: Festivals, Making Our Difference: TBL CSR
Grab the popcorn and turn off your cell phone: The curtain will rise at the Toronto International Film Festival tomorrow. We’ve had such a good time at the festival the past few years — touring the city, scouting for celebrities, taking in amazing films — that we’re going back again as an official TIFF sponsor this year.
As in past years, Timberland is helping to make the 2012 festival more sustainable and less impactful on the environment by providing reusable tote bags and complimentary pedal-powered taxi (EcoCab) transportation for festival attendees. This year, we’re also excited to have sponsored the creation of a Festival Walking Map — a colorful, illustrative map detailing the festival “neighborhood” so that attendees can easily navigate their walk from the Isabel Bader Theatre to TIFF Bell Lightbox without missing a turn or a showtime.
The walking map was designed by Toronto artist Jillian Ditner, an award-winning Ontario College of Art and Design grad whose map design started with simple sketchbook drawings:
My process is to begin with hand drawn sketches to develop the layout and feeling of the piece, later adding color and texture digitally. For this festival map I wanted to create a warm and friendly feeling while focusing on important landmarks to help the viewer navigate the city. It was important for the map to be accessible without compromising usability.
- Jillian Ditner
When we’re not using Jillian’s map to explore the streets of Toronto, we’ll spend the next week and a half taking in all the cultural glory that is TIFF 2012. To share our experience (virtually) and to learn more about Timberland’s support of events like this one, visit our Festivals page.