Fashion For a Cause: Timberland Giving Suite at FABB
Categories: Hikers to Handsewns: Products & Design, Making Our Difference: TBL CSR
On the eve of Fashion Week in New York City last month, 250 of the country’s most influential bloggers and pacesetters flocked to the Lucky Magazine Fashion and Beauty Blog Conference (FABB). Front and center was the Timberland “Giving” Suite, a wintry wonderland where bloggers previewed our Fall 2011 footwear collection and got a sneak peek at new Spring 2012 styles.
Inside the Giving Suite, bloggers were able to choose a pair of their very own warm winter boots, to help them better enjoy the outdoors in the cold-weather season ahead. They were then guided to the Giving Area, where they took to baskets filled with Timberland and SmartWool accessories, including chunky knit scarves, fitted winter hats and cozy socks. Alongside the baskets stood pairs of Earthkeepers™ Mount Holly and Crystal Mountain boots – because no winter outfit is complete without stylish, outdoor-proven footwear. With beautiful new Timberland gear at their fingertips, guests set out to style a complete winter look that would later be donated to women at the Peace House shelter in Park City, Utah.
Once looks were complete, a photographer snapped shots of the bloggers as they posed with the beautiful new Timberland boots and winter accessories they had selected for the donation:
Guests were inspired by the work Peace House does to provide shelter, support and protection for women and children affected by family abuse in Park City, and excited to be able to do something special for women in need.