From City Streets to Desert Plains, Making our Difference
Categories: Boots On The Ground: Service Stories, Boots With Roots: Tree Planting, Making Our Difference: TBL CSR
This week, we’re proud to share two blog stories of Timberland service — distinctly different in their physical locations, but undeniably similar in spirit and impact. The first comes from the blog of streetwear clothing company Next, a Timberland retail partner. Next joined us for our annual community service day in New York on September 9. In the blog post, Next blogger Steve talks about the tradition, and the impact, of the service day:
Every 9/11, I have the privilege of joining the folks from Timberland in a community service event. The past two years our “service team” focused our efforts on improving the environment of an elementary school in the Bronx. What started out as an abandoned field next to the school has slowly been transformed into a lush and productive garden. The formally cold and barren concrete school hallways have gradually become populated with colorful murals that the team has painted over the years.
View of the school-side garden and tool shed, courtesy of Rule of Next
Half a world (or so) away, travel blog Malaysia Asia highlighted Timberland’s ongoing reforestation efforts in the Horqin Desert in Inner Mongolia. Blogger Lilian Chua experienced firsthand what a Timberland tree-planting trip to the Horqin entails – from bumpy bus rides to beautiful landscapes. She shares:
Thanks to Timberland Malaysia, I had the great opportunity to join in their yearly Horqin Reforestation Project in Inner Mongolia. This trip was an unforgettable journey for me, from the tree planting activities to getting to know the myriad of beautiful people, the spectacular scenery which seems to be everywhere and of course the consumption of glorious local food!
Volunteers form a human chain to water newly-planted saplings in the Horqin Desert, courtesy of Malaysia Asia.
Our thanks to the folks at Next and Malaysia Asia for sharing their Timberland service experiences; we’re honored to be able to share our passion for community and environmental impact with such enthusiastic partners and volunteers! To read these blog posts in their entirety, please visit Rule of Next and Malaysia Asia.