Categories: Making Our Difference: TBL CSR, Rantings of Responsible Bootmakers
The shock of yesterday’s 7.0 earthquake in Haiti is being felt around the world.
We wait now for news of both damage and survivors … we pray for those whose lives and families have been devastated … and we unite, in concern and compassion and with a desire to do whatever we can to contribute to the relief and recovery Haiti and its community desperately and urgently need.
Waiting is unavoidable. Praying is, for many, instinctive. But uniting in common concern and acting, in hopes of turning devastation into renewal, is where our greatest power now lies.
A few months back, Timberland announced its partnership with Yéle Haiti – a grassroots movement that builds global awareness for Haiti while transforming the country through educational, cultural and environmental programs. At the time, the vision for our partnership with Yele Haiti was one of reforestation – building a tree nursery in Gonaives , a city in northern Haiti devastated by a series of hurricanes and storms; enlisting local farmers to maintain it; and using the trees grown there to reforest the hillsides surrounding the city.
Yesterday afternoon, our partnership with Yele Haiti took a dramatic and unexpected turn. Many communities in the island nation have been reduced to rubble … and instead of focusing on ways to positively transform those communities, Yele Haiti today is mobilizing medical and emergency supplies to provide them critical relief.
As part of our partnership with Yele Haiti, Timberland makes a donation to the organization for every pair of Earthkeepers™ Yele Haiti boots and every Yele Haiti t-shirt that we sell. While the original intent for that donation was to support Haiti’s reforestation, we’re now rededicating our efforts – and our donation – to the country’s earthquake relief.
It is good intent and good effort … but undoubtedly not enough. Should you wish to contribute personally to the massive relief effort underway, this link will allow you to donate directly to the Yéle Haiti organization. You can also donate $5 to the Yele Haiti Earthquake Fund by texting the word “yele” to 501501.
While the enormity of this earthquake has left destruction beyond comprehension, the will, spirit and soul of people around the globe who are willing to help a nation in need will equally astound. Together, we can and will help Haiti and its people heal, strengthen and recover.
President & CEO, Timberland