It’s Arbor Day:Unleash Your Inner Lisina
Categories: Boots With Roots: Tree Planting, Making Our Difference: TBL CSR
Not to worry, this is a family blog. And a Lisina is a tree that helps to produce sustainable charcoal in Haiti, where people depend on fuel wood and charcoal for cooking and heating. It’s one of several tree species we’re growing in Haiti as part of Timberland’s sustainable agroforestry program there, which has resulted in 1.4 million trees planted to date.
We’re working on adding another 100,000 trees to that tally, and you can help: In honor of Arbor Day (that’s this Friday, tree fans), we’re asking Facebook users to check out Timberland’s Hortiscope — a quiz which matches your personality with the tree in Haiti that’s most like you. And if it wasn’t rewarding enough to learn whether you resemble a Benzoliv (caring and selfless) or a Kasya (trustworthy and practical), there’s more: For every completed Hortsicope quiz, Timberland will plant a tree in Haiti.
Click, learn, plant. What better way to celebrate Arbor Day?
Once you’ve become acquainted with your true tree personality, you can learn more about our global commitment to reforestation in the Tree Planting section of our website. And to read more about Timberland’s Arbor Day campaign, check out our Newsroom.