Kicking Off 20 Years of Timberland Service

Freezing temps and snowy grounds aren’t enough to keep Timberland employees from pulling on their boots to serve.  This week, nine employee volunteers—including Timberland President Patrik Frisk—helped rejuvenate a local senior housing complex by repainting an indoor corridor.  “Service is a great way to build community and meet people you wouldn’t normally get to work with,” Patrik (the second to arrive on the scene and the first to dig in to prep work) said.

Our service partner, Seacoast Adopt-a-Block, is an awesome organization that formed in 2005 to improve the community and help serve others.  They explain, “Our vision was to never do this for money or recognition but to get to know our neighbors and help make their lives a little easier. That is what being a community all is about.”  We agree!

This week’s event kicks off a monthly series of service projects planned to commemorate the twentieth anniversary of Timberland’s Path of Service program.  The program gives employees paid time off to perform community service.  We have the option to serve as we like, whether it’s leading a Girl Scout troop, coaching youth sports, working at an animal shelter, etc.

We’ve been delighted to find that VF, our new parent company, has embraced the Path of Service with open arms—and is actively exploring how to grow the program among their other outdoor brands.  Through service, we aim to be responsible corporate citizens, giving back to the communities in which we live and work.  Pleasant side effects include increased employee engagement, boosted morale, and new friendships.

Keep your eyes open for more service stories as 2012 progresses!

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