Lace ‘Em Up and Move ‘Em Out: It’s Earth Day!
Categories: Boots On The Ground: Service Stories, Boots With Roots: Tree Planting, Making Our Difference: TBL CSR, Who We Are, What We Do: TBL Culture & People
Okay – so technically Earth Day isn’t until April 22, but why wait? We’re an outdoors brand that cares an awful lot about the environment (it is, after all, our playground), and we’re headed out a few days early to give it some extra TLC.
If you’re thinking that Earth Day service isn’t for you because it’s too unsavory (think smelly roadside trash pickup) or too episodic (you clean up smelly roadside trash today, only to find more in its place tomorrow), here are some examples of the kinds of things our Timberland team around the globe will be doing this week – and month – to celebrate Earth Day and support the notion of environmental sustainability:
- Getting rid of bad seeds: At Pasir Ris Park in Singapore, volunteers from Timberland’s Asian Headquarters will remove invasive species, including Pong Pong fruits and ferns, to help preserve an area of mangrove trees.
- Educating future environmentalists: In Milan Italy, Timberland volunteers will partner with Legambiente to teach 200+ children about the importance of respecting the environment. The students will have an opportunity to put learning into practice as they remove graffiti, plant trees and create a botanical garden.
- Making greater use of the great outdoors: In a local community in our own home state of New Hampshire, volunteers will help to transform overgrown and under-utilized conservation land into a public park with areas for playing and picnicing, as well as a trail network.
And, we’re spreading the love. This is Timberland’s first Earth Day as a member of the VF Corporation family, and we’re beyond excited to have several of our “siblings” joining in our longstanding tradition of community service. San Francisco-area employees from The North Face, JanSport and lucy will be volunteering this week for the Alameda Point Collaborative, an organization that provides transitional housing for formerly homeless people and families. And further south, our colleagues at Vans, Reef and Eagle Creek are planning their own Earth Day service celebrations as well.
All told, we’ve got more than 3,500 volunteers doing their part to revitalize nearly 150 communities around the world. That’s a lot of boots on the ground doing a lot of good hard work for our dear Mother Earth.
Stay tuned! We’ll be sharing photos, video and Earth Day event recaps here on the Bootmakers Blog. Want to get in on the action? Visit Earth Day Network’s website to find out about Earth Day events in your area.
Tags: Alameda Point Collaborative, community engagement, community service, Eagle Creek, Earth Day 2012, Earth Day Network, employee volunteerism, environmental responsibility, JanSport, Legambiente, lucy, Reef, The North Face, Vans, VF Corp