Measuring What Matters and the Higg Index
Last week, the Wall Street Journal published an article about the newly-launched Higg Index, which will allow brands, factories and chemical manufacturers to score the relative sustainability of their products. Eventually, the intent is to also make that information available to consumers to better inform their purchasing decisions — much in the same way you can compare nutrition labels to make smart choices at the grocery store.
The Higg Index was developed by the Sustainable Apparel Coalition (SAC) in partnership with the Outdoor Industry Association Sustainability Working Group (OIA SWG). Timberland is proud to have been a founder, and to continue to play a leadership role, in both of these groups. In fact, the Higg Index was inspired in part by our Green Index® rating system, which “scores” Timberland products based on their environmental impacts.
The launch of the Higg Index is important news, and a sign that we’re moving in the right direction of increased transparency and sustainability in the footwear and apparel industry. We look forward to working with the other members of the SAC and OIA SWG as the tool develops.
Progress marches on!