Nature Needs Heroes
Timberland is proud to announce its biggest and most environmentally-focused marketing campaign yet – Nature Needs Heroes™.
Launching globally over the next several weeks, the campaign showcases our Earthkeepers™ product collection and uses outdoor imagery and humor to help convey the serious message of environmental accountability – the notion that even small acts of environmental action make a difference.
If you haven’t already seen our Nature Needs Heroes™ TV commercial, have a look and let us know what you think. (Did it make you laugh? Cry? Want to get up off the couch and go be a hero yourself?)
You can also experience Nature Needs Heroes through our brand new, high-tech interactive microsite where you can check out our Earthkeepers™ product in 360-degree detail, go behind-the-scenes of the commercial shoot and learn more about some of the recycled and renewable materials we use.
And later this month we’ll be launching our new Facebook “Virtual Forest” application, where users will be able to create their own forest (or join a friend’s) online, which will result in Timberland planting live trees in Haiti to supplement our reforestation efforts there. Stay tuned!