“Not a Lot of Bang, But a Lot of Buzz”

Timberland CEO Jeff Swartz was in Washington last week as part of the GreenBiz State of Green Business Forum.  In an interview with journalist Marc Gunther, Jeff shared his thoughts about the challenge of engaging on environmental issues with consumers who simply want to buy a pair of good-looking shoes!

“Nobody’s coming in saying, ‘Could I please save the planet?’ … I think people come in saying, ‘I need a shoe.’”

  • Superslave

    There are also some other reasons than usual needs… For me; Timberland boots are aphrodisiacs. I have a fetish for women wearing Timberland boots. I usually buy presents for my GFs and they are mostly boots…
    It’s a very exciting event for me to shop for boots. “Saving the planet” is a bonus.

  • http://eurapart.com John Williams

    Are your shoes and boots easily repaired so that they can be made to last years?

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