The Toronto International Film Festival ranks among the most prestigious international film festivals in the world. The 36^th annual Festival was held in the city earlier this month, and for ten days, film lovers, filmmakers, industry professionals and media converged to watch the best in new cinema from established masters and new talent.  While it is a premier event for seeing great films, filmmakers and celebrities alike, the Festival also works to foster creative and cultural discovery through the moving image – truly impacting the way people see the world.

As a proud supporter and official sponsor of the Toronto International Film Festival, Timberland was on hand for this year’s event – helping to reduce the Festival’s overall environmental impact by supplying reusable and recyclable tote bags (reducing the volume of plastic bags) and by offering free EcoCab rides to festival attendees (no fuel, less environmental impact, more pedal power!).  We were even able to make a good experience better by surprising a few lucky film lovers with free tickets to some of the movie premieres.

Our traveling video bloggers Amanda and Ramsey captured the Festival vibe (and hollered at a few celebrities) to bring back and share with all of us.  Here’s the first of their Festival flicks:

Stay tuned as we share more videos from Amanda and Ramsey in the coming weeks. To learn more about the Toronto International Film Festival, please visit their website.

Tags: EcoCab, Timberland, Toronto International Film Festival 2011