Strengthening Relationships Through Service

As a values-driven company, Timberland is always looking for ways to walk the walk as we talk the talk. It’s not always easy. When it comes to community service, we often face questions from employees about how to take time out of the office to serve while staying on top of their job responsibilities. How do you show employees that when they serve, it isn’t just good for the community but in fact also good for the business?

That’s the task at hand for Rob Rizzotti, Director of National Accounts for Timberland’s U.S. Field Sales Team, a group of fifty-plus field-based sales reps. In his role as a Global Steward, Rob works to inform, inspire and engage the sales team by sharing our CSR programs and values. Chief among these values is creating positive and sustainable impact by serving in our communities.

Rizzotti recognizes that the sales team has unique opportunities to engage customers, whether they’re large national retailers or small independent retailers.

Service strengthens relationships with retailers and business partners in a way that taking them out to lunch doesn’t. You see a different side of people when you’re rolling up your sleeves and working for a common cause.

- Rob Rizzotti

Timberland’s sales teams have developed their own memorable and meaningful traditions of service over the years. Every September 11th, a Timberland sales team serves at a school in the Bronx, commemorating the same day in 2001 when they first served at a school in that community — before knowing the historic events that would unfold.

Rizzotti staunchly believes relationships are the core of his team’s business. “When you’re serving with an account, it makes a huge difference in building trust and a deeper relationship,” he says. “As a sales rep, when you do something like this, it shows what you’re made of—that you’re a person with a heart, you want to give back, and you want your business to honor that as well.”

At Timberland, we’re optimistic that this type of interaction will continue to create different conversations and new partnership opportunities – and that’s simply good business. To learn more about the ways in which we engage citizens, employees and consumers around the world through community service, visit our Responsibility website.

  • Tommy R

    I agree – there is no better way to build a solid relationship with a customer, consumer or colleague.  When you spend 4-6 hours together working as a team to help a cause you develop a bond and make memories that will not soon be forgotten.  Keep walking the walk Atl.

  • Brian

    Wonderful article. I have the opportunity to see the power of service change the way companies interact with their vendors, partners and communities. Well done Timberland.

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