Take Back the Tap!

In honor of  the first anniversary of Timberland’s ban on bottled water (give or take a month), we give you the Story of Bottled Water by  Annie Leonard.  Annie is the same woman whose Story of Stuff inspired us to take a critical review of our spending and consumption habits, and she’s done it again with this thought-provoking video on the bottled water industry.  Her explanation of “manufactured demand” (a phenomenon not limited to the bottled water industry, by the way) is reason enough to take 8 viewing minutes out of your day.

  • http://murfdipity.com/conscious-capitalism-companies/ Conscious Capitalism Companies

    [...] Tidbit – Bottled water is banned at Timberland. Jeff Swartz, Timberland’s inspiring CEO, says it best, “real change [...]

  • http://frangiaecochic.wordpress.com/2010/09/22/bottled-water-vs-tap-water-whos-the-real-victor-the-answer-may-surprise-you/ Bottled Water vs. Tap Water ~ who’s the real victor? The answer may surprise you. « F R A N G I A

    [...] Inspiration: Timberland Earthkeepers [...]

  • http://dianhasan.wordpress.com/2010/09/22/bottled-water-vs-tap-water-will-the-real-victor-please-stand%c2%a0up/ Anonymous

    [...] Timberland Earthkeepers Blog and Frangia Eco [...]

  • Pat Conaway

    Awesome. Just what I was looking for. thanks, Pat Conaway (bigheartlittlefeet.com)

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