Talking About a Revolution
Tim Sanders (best-selling author, public speaker and former Chief Solutions Officer for Yahoo!) has just published his third book, entitled, “Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference.” In it, Sanders discusses the Responsibility Revolution currently underway – as evidenced by increasing demand by consumers and employees alike that the companies they buy from and work for offer social value in addition to economic value.
Huffington Post’s John Tepper Marlin spoke with Sanders recently about his book and the notion of corporate social responsibility (CSR) moving beyond being a “luxury good” to a more mainstream commodity. Sanders also shares his thoughts on how to make such a revolution sustainable, what defines pioneers in the space of corporate responsibility and why companies embracing CSR as yet another way to make a buck won’t survive. You can read the entire interview here.
We’ve long believed in the premise that making a profit and making a positive social impact can and should live together in the world of business … we’re putting “Saving the World at Work” on our reading list. If any of you have read it, we’d love your review.