The Imaginations of Unreasonable Men

Bill Shore is the founder and executive director of Share Our Strength, the nation’s leading organization working to end childhood hunger in America.  He’s also a valued member of Timberland’s board of directors.  In his spare time, he has written three books – the latest of which was published last month.

The book, entitled, “The Imaginations of Unreasonable Men,” chronicles the efforts of a group of scientists determined to find a vaccine for malaria — and in the process, examines the qualities, character and values inherent in individuals who commit themselves to creating positive change and addressing the world’s most critical problems, despite the odds, risks and challenges.

Much of Bill’s insights are universally relevant — and inspiring:

“As Dan Pallotta, founder of the ambitious and wildly successful AIDSRides, bicycle rides to raise funds for AIDS service organizations, once said to me:  ‘Don’t you suppose someone must have argued to Henry Ford:  ‘But that’s crazy — you’d have to build these gas station places all over the country and pave these incredibly long roads.’”  Great imaginations are almost always unreasonable, but they almost always triumph in the end.

Most of us won’t cure malaria or invent the next automobile.  So why are these elements of breakthrough thinking important in our own lives?  Can they apply to each of us?  They do if we believe that the organizations, communities, and world of which we are a part can do better.  They are important if we’re frustrated with the slow and incremental pace of social change, or if we wish to play some small role in lightening the suffering and struggles of those less fortunate with whom we share this planet.  They are the qualities that allow some people, gifted with great vision, to insist that, rather than taking the reasonable approach of adapting to the world, the world, in George Bernard Shaw’s words, must adapt itself to the unreasonable man.”

The Imaginations of Unreasonable Men, along with Bill’s other books, is available on

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