The Power of Service Inspires Taiwan
2012 marks the 20th anniversary of Timberland’s Path of Service™ program, which gives employees 40 hours of paid time off to serve in their communities. This milestone provides an opportunity to recognize the importance of service to our corporate culture, honor our heritage, and look for ways to deepen our commitment to service. One way we are doing that is by expanding that commitment beyond our employee base—encouraging consumers to join us in serving in their communities.
Our Timberland team in Taiwan is leading the way, celebrating the 20th anniversary of the Path of Service™ program by setting a goal to serve 10,000 hours in 2012. Consumers who serve with us will be thanked for their efforts: those who serve 24 hours throughout the year at Timberland events will receive a free Timberland T-shirt, while those who serve 40 hours will receive a free pair of Earthkeepers boots!
The first of five major service events planned occurred in March, when a team gathered to help clean and protect Taiwan’s eroding seashore. Timberland employee and consumer volunteers built a fence to help slow the loss of sand, and categorized and recorded waste collected. Volunteers were amazed to discover that some of the waste came from Korea, Japan and even the Philippines.
The next consumer-oriented service event took place in May, when a Taiwan service team ventured into the mountains to help beautify a national park and eradicate non-indigenous plants and marine life that are creating an ecological imbalance in local ponds.
Timberland Taiwan’s 10,000 service-hour goal is well on its way to being met, with some 3,000 service hours accrued in early 2012. We hope to take Taiwan’s model and expand it to a more global scale, as we aim to share Timberland’s passion for service, while making it fun and easy for consumers all over the world to engage with our brand.
To learn more about our commitment to community service and the ways in which we’re working to make a difference around the world, visit our Responsibility site.