Timberland Partnering with Ringo Starr for ‘Canvas that Cares’ Auction
Categories: Hikers to Handsewns: Products & Design, Making Our Difference: TBL CSR, Who We Are, What We Do: TBL Culture & People
The only thing better than our Earthkeepers boots? Earthkeepers boots designed by none other than rock and roll icon Ringo Starr!
This boot marks the launch of our newest initiative, Canvas that Cares — a program created to raise funds for non-profit organizations through the auction of limited edition Earthkeepers® footwear (Timberland’s most eco-minded collection) featuring celebrity artwork on Bionic® Canvas.
The boots feature Ringo Starr’s original artwork which includes a colorful peace sign (symbolic of his personal mantra of peace and love) and three stars embroidered along the back of the boot (a nod to his name). And to sweeten the deal, Ringo has personally autographed the 75 pairs that will be made available to the general public via an eBay auction. And what makes them even more exclusive? These boots are the first pieces of memorabilia that Ringo has autographed in over 3 years!
Love the boot? Get in on the Action!
The limited edition, autographed boots will be auctioned off on eBay between December 1 and December 11, with proceeds going to WaterAid, a non-profit dedicated to improving access to safe water, sanitation and hygiene in the world’s poorest communities. You can access the eBay auction through Timberland’s Canvas that Cares hub: www.timberland.com/canvasthatcares. The starting bid for each boot package is set at $250.
So get ready to bid early and bid often, for a good cause and a great pair of boots! To learn more about the program, auction, WaterAid and the collaboration, visit www.timberland.com/canvasthatcares.