We’re Blushing Right Down to Our Green-Rubber Soles

Fast Company has unveiled their list of most innovative companies for 2010 … notables in every industry who are turning the formula of innovative ideas + creative execution into powerful initiatives.  Timberland is honored to be included on the list, with our partnership with Green Rubber noted as one of the ways we’re working to make a profit while making a positive impact.

Here are a few of our favorite innovators from this year’s list:

  • Eco-conscious architecture firm Kieran Timberlake has designed pre-fab homes that can be assembled on-site on one day.  The homes are LEED-certified and feature solar panels, recycled wood-and-bamboo siding and automatic ventilation systems.
  • Envion recently unveiled a plastic-to-oil technology that can, using a proprietary infrared process, convert 10,000 tons of plastic trash per year into up to 50,000 barrels of synthetic oil for less than $10 per barrel.
  • Frito-Lay moved one-third of its 32 plants to "zero landfill" last year, and the rest will achieve that goal by the end of 2011.
  • Zipcar !  Need we say more?

Our thanks to Fast Company for the honor … and our congratulations to the amazing array of companies with us on this year’s list.  To view the entire list of Fast Company’s Most Innovative Companies for 2010, click here.

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