White is the New Black

When we’re not busy getting rid of the bottled water, Earthkeepers at Timberland’s corporate headquarters are watching (and listening to) environmental impact being made on our 150,000 square foot roof.  We’re in the midst of some much-needed building renovations – most designed to help make our dated facility more energy- and cost-efficient.  And we’re working, literally, from the top down.

White roofs are all the rage these days, and with good reason: simply changing the color is easy and affordable (when you’re redoing or putting on a new roof anyway), and by reflecting the sun’s heat instead of absorbing it, white roofs help to keep a building cooler … reducing the need for air conditioning, reducing energy costs, reducing CO2 emissions.  

Over the past few weeks, our renovation crew has been vacuuming off the old ballasted roof material (rocks) and removing the black rubber roof to make way for our new Energy Star white reflective roof: 

By replacing our old black roof with this shiny new white one, we’ll be able to reduce our energy costs by an estimated 20 percent, and further reduce our carbon emissions.

An added bonus?  This white stays fashionable all year round.

  • http://www.freedom9.com Andy Fergason

    Wow, what a great idea. This method would be easer to setup then a green roof for the average person. This could also be used as a step towards solar cells on the roof. You may be able to experiment with other reflective materials on the roof as well. I would think a solar oven or a way to heat water could also be installed on the roof.
    Please post some test results to show the effect the new white roof has on the building cooling and heating system.

  • http://blog.earthkeeper.com/corporate-social-responsibility/just-another-manic-monday/ Earthkeepers · Just Another Manic Monday

    [...] (And, just to show you that our volunteer gardeners aren’t the only ones working hard today, the end of the video features some of the crew and equipment working to install our new energy-efficient white roof!) [...]

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