Enthusiasm for all things “sexy and sustainable” led Earthkeeper hero Cate Trotter to launch Insider Trends – a consulting business that combines the London-based entrepreneur’s knowledge of what’s great and green with her marketing strategy expertise.

The philosophy is hands on – by way of walking tour, Cate’s clients (business leaders, tourists, student groups, conference delegates) get a first-hand glimpse of the best green initiatives in the city – visiting London’s first five-star green hotel, shopping for ethical fashion, admiring eco-architecture and traveling by hydrogen fuel cell bus.  The goal of this unique eco-show and tell?  To inspire tour-takers to make their own green work smarter, better and more successful.

Here’s feedback from one of Cate’s satisfied customers in her own words:

To learn more about the good work Cate is doing to inspire more sustainable living and working in London, follow her story on Changents.com.  Until we find a way to clone Cate and put one of her in every major city, you’ll have to travel to London to get the “insider experience,” but it’s worth the trip – to register for your own personal tour, visit her website.

Tags: Cate Trotter, Changents, Earthkeeper heroes, eco-architecture, eco-fashion, sustainability