Behind the Scenes: How Boot Making Begins
It seems contradictory to be talking about spring footwear when there’s several inches of snow and temperatures are in the 30s, but that’s how it works – we’re often designing our shoes, boots, clothing and accessories years in advance. So for example, it’s now early March of 2012, and we’re looking to put our Spring/Summer lines for 2013 to bed. This creation process starts months in advance with inspirations started often as a doodle, scrap of an idea or an insight from a great trip in the outdoors.
These ideas turn into sketches that turn into CADs (Computer-Aided Designs), which then turn into product samples. We conduct global meetings where we discuss the merits of each individual shoe one-by-one with various Timberland folks from Stratham, New Hampshire to the UK to Singapore. It may seem exhausting or pedantic, but this is where you see the true passion come out from each member of the Timberland team. Designers sing the merits of their product while marketers dream up ways to get our products noticed by consumers like you.
To illustrate this point, I thought it’d be fun to give you a sneak peak of the creation process for the Fall 2012 GT Scramble.
If you can’t wait for the GT Scramble, check out our current collection of hiking boots – perfect for whatever outdoor adventures you’re planning this spring.