Behind the Scenes: Timberland Boot Company Fall 2012 Photo Shoot

Timberland Boot Company examines an era defined by hardworking men and women in New England from 1900-1045. This was a time when the world was rapidly changing, with one foot firmly rooted in the past and the other relentlessly marching forward. Precipitated by the advent of machinery, craftsmen mixed tradition with innovation.

When it came time for our Fall 2012 Boot Company photo shoot, we kept this spirit in mind and traveled to Peabody, Massachusetts — the unrivaled Leather Capital of the World. In the 1920s, men endured long days in harsh conditions to create exceptional footwear. To capture their story, we endured our own long days and harsh conditions inside one of the last remaining leather tanneries in North America.

Our photo shoot location - an old leather tannery

There we found lots of rich material to act as a back drop to our amazing Fall 2012 product (as well as lots of trash, mice and other gnarly stuff). The air was stale, but steeped in a rich history. In true Boot Company fashion, we found vintage leather dying barrels, handmade carts resting next to industrial measuring and cutting machines. Stacks of beautiful, multi-colored leather sat unused next to well-worn tools and gears. It would be a DIY, restoration aficionado’s dream. Interestingly, you could chart the history of this tannery through the various pin-up girl calendars scattered throughout the building.

Piles of beautiful, unused leather

Not kidding about the old pin-up girl calendars

Over the next few days, we worked feverishly to get all the shots in the waning winter light. Once we were done, we found out that we were the last ones to use the building before it was destroyed to make way for a condominium housing complex. Time continues marching forward.

Getting the last few shots

Here’s a sneak peek at some of the Fall 2012 lookbook images.  Enjoy and stay tuned — Timberland Boot Company’s Fall collection will be available soon.

  • Shawn

    I admire the fact that they went to such lengths and put in all those efforts to do up the photoshoot for their customers. It was a lucky thing they did, else the place wouldn’t have been documented since it was making place for housing purposes. Even though the place was described to be old and worn out, they still managed to capture vintage-looking and professional photos. Timberland is definitely still my choice after all these years, for leather boots due to its trusted brand for years and high quality leather and great designs.

  • http://www.uncomfortablefoot.com/ Sanita

    I would like to learn more about the past and origins of the Timberland company. This is one company that is bound to have a rich history of making comfortable shoes and boots, and how they went from one country to becoming an internationally known brand.

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