Go Hug a Boot!
You may or may not have heard that we are the official outerwear sponsor for the 2011 Sundance Film Festival in Park City, Utah! Cool, right? What’s even cooler is that Timberland held a contest through Facebook that awarded one winner the opportunity to attend the annual festival, on their dime! Epic, I know!
You can tell by my enthusiasm that I am a huge movie buff. I have been known to say that certain movie stores would not be in business if it weren’t for my rental account! I immediately thought, “I’m in it to win it, I want this SO bad!” and I’m always up for a little competition. So, you can imagine my disappointment when I read further in the company email announcement that employees were not eligible to win the grand prize! I was bummed, but I understood. As I sulked in my chair I read further and found there was a light at the end of the tunnel: One employee winner would be chosen out of the submissions to win a coveted official filmmaker jacket and a free pair of boots! I guess the closest thing to attending the festival is being able to sport the official gear that is only given to filmmakers and programmers! In fact, only 320 jackets will be gifted during the 10 day festival.
I immediately went to it and started brainstorming how I was going to present my favorite boots and why I was so deserving of this jacket! Finally, I had a light bulb moment and decided the perfect pose and caption to go along with my boots! I was confident it would be the winner! I decided I would do a play on words and tie it in with tree hugging since, firstly, our company logo is a tree and secondly, my Earthkeeper Mount Holly Duck boots are not only the most durable, waterproof, comfortable and functionally stylish boots I’ve ever owned, but in purchasing and wearing them I am being environmentally conscious as well: Double win! Who would have thought that one could make a difference by simply purchasing shoes!? It’s definitely a way for those who don’t necessarily like to get dirty to contribute to a greener world…and look darn good doing it!
So, here is my official submission:
Over the next few weeks, I waited with bated breath and rallied my friends and family on Facebook to vote for my photo! I prayed that the Timberland marketing team would find my submission as clever as I thought it was. That’s all I could do, right?! AND???????
Da na na naaaaaaa!
THEY DID! I was chosen as the winner of the employee contest and am beyond excited to proudly wear my Timberland filmmaker jacket! I bet you won’t argue when I tell you, “It was the best hug my boots ever gave!”
You can follow our journey through the 2011 Sundance Film Festival by visiting us at www.timberlandsff.com