Inspired by the Past, Designed for Today: Timberland Boot Company
When it comes time for a new web experience for one of your pinnacle collections, what do you do? For Timberland Boot Company, we wanted to do create something extra special, something that would match the quality, craftsmanship and attention to detail that is embodied in every shoe and boot that is in our Fall 2012 line. We also recognized that our heritage-inspired products are most often viewed on very modern technology, and so we created a site that’s designed for optimum viewing on devices like iPads and iPhones … giving you, our consumers, the best Boot Company experience we can (without actually putting our products on your feet).
The Fall 2012 Boot Company website highlights beautiful product photography, shot in our own backyard (at a Peabody, MA leather tannery and Lowell, MA mill) — meant to convey the spirit of the post-Industrial era and the hardworking men and women who defined it.
Like those craftsmen who mixed tradition with innovation, our collection keeps one foot rooted in the past while the other treads fearlessly into the future. We think they would have liked the Fall 2012 Boot Company collection … and we hope you do, too. Take a look: www.timberlandbootcompany.com